Head of Events and Partner Marketing

This Partner Marketing Manager role will be at the forefront of helping us transform our partner model into a marketing-leading opportunity channel. This role will be critical in designing and executing partner-focused content, platforms, and events to enhance partner recruitment, enablement, and partner-lead opportunity development. Working across the partner organization and corporate marketing, the Partner Marketing Manager will need to leverage a strong cross-marketing skillset to achieve Summit’s partner program objectives.
Own the partner marketing strategy and roadmap, aligning it to the partner team’s revenue targets and partner tiering/segmentation. Define the partner marketing playbook, which encompasses how campaigns, enablement, and comms differ by partner type (resellers, MSPs, master agents, technology alliances, etc.)
Collaborate with the Partner organization to develop and design marketing programs to support broad partner needs and key partner accounts.
Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials.
Represent the company at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility.
Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content, such as onboarding materials, partner and customer success stories, and digital campaigns.
Collaborate with the corporate marketing team to ensure content and campaigns are aligned with corporate branding and business objectives and provide measurable results.
Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community. Enablement materials include battlecards, pitch decks, solution briefs, competitive positioning, etc.
Own partner communications cadence, including newsletters, marketing calendars, program updates, etc.
Assist with managing the partner marketing budget, including MDF/co-op fund allocation and ROI accountability.
Have a deep understanding of partner KPIs, including partner-sourced pipeline, partner-sourced revenue, partner engagement, campaign and event-level ROI, etc.
Successful co-marketing campaigns that increase partner engagement, brand awareness, and ultimately lead to increased pipeline and revenue.
Engagement is measured as the quantity of pipeline per partner, number of co-marketing events per partner, increase in partner certifications of our products, etc.
Increased quantity of high-quality, customer-facing marketing content that showcases customer successes and builds trust in the company’s solutions.
Reports and metrics on the performance of partner campaigns, customer engagement, and sales support, providing actionable insights for continued growth.
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus.
Solid understanding of co-marketing strategies and experience in managing alliances and partner relationships.
Solid cross-marketing skillset with strengths in content development, campaign design and event management.
Experience in hosting and managing events and partner-driven initiatives.
Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal teams.
Analytical mindset, with the ability to track performance and optimize campaigns for maximum ROI.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong time management skills with the ability to prioritize tasks and meet deadlines consistently.
At Summit, our core values show up in how we make decisions, work together, and support our customers.

Customer first
Summit offers a total rewards package designed to support you at work, at home, and everywhere in between. Flexible Time Off (yes, really) – take what you need; we trust you to manage it

• Medical, Dental & Vision – comprehensive coverage with HSA/HRA options
• Life & Disability Insurance – built-in peace of mind
• Free Colocation & Cloud Access – build and experiment in real environments
• Work From Anywhere – remote-friendly by design
• Summit is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

As part of this commitment, Summit will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email View email address on click.appcast.io.