Head of Marketing and Advertising

Capstone Search Advisors is partnering with a growth-oriented organization to identify a Director of Marketing to lead strategic marketing initiatives across e-commerce, consumer branding, sports-related partnerships, and commercial B2B channels.

This is a senior leadership role for a data-driven and creative marketing professional with experience scaling direct-to-consumer and digital commerce platforms while also supporting commercial and institutional market growth.

E-Commerce & Digital Growth

Lead strategy and execution for Amazon and direct-to-consumer sales channels

Drive customer acquisition, retention, and lifetime value through paid media, influencer marketing, and retargeting

Optimize digital content, product listings, and storefront experiences for conversion and brand consistency

Conduct competitive analysis and market research to inform positioning and growth strategy

Leverage analytics to continuously improve ROI and performance

Sports & Consumer Brand Integration

Utilize professional and collegiate sports relationships to strengthen consumer brand credibility

Develop ambassador, sponsorship, and co-marketing campaigns

Translate professional-level performance validation into compelling consumer storytelling

Manage event marketing and partnership activations to expand brand awareness

Commercial & B2B Marketing

Build and execute marketing strategies targeting hospitality, healthcare, institutional, and industrial customers

Develop B2B marketing collateral including case studies, technical documentation, and digital assets

Support Sales through lead generation, account-based marketing, and channel enablement

Increase brand presence through trade shows, industry partnerships, and targeted digital campaigns

Own the overall marketing strategy, budget, and KPIs

Lead and mentor a cross-functional marketing team

Ensure consistent brand messaging across consumer, commercial, and partnership channels

Collaborate with Sales, Product, and Operations to align go-to-market execution

Bachelor’s degree in Marketing, Business, or a related field required

8–12 years of progressive marketing experience, including leadership roles

Experience in consumer packaged goods, performance brands, or sports-related marketing preferred

Strong background in B2B marketing within commercial or institutional environments

Expertise in e-commerce, digital advertising, and content optimization

Strong analytical and performance-measurement capabilities

Full-time

Marketing, Sales, and Advertising

Chemical Manufacturing and Business Consulting and Services

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