Head of Marketing and Advertising

Committed to golf's evolution, Malbon is a lifestyle brand revolutionizing the sport by weaving in the energy of fashion, music, art, and design. Founded in Los Angeles in 2017 by Stephen and Erica Malbon, the brand is rooted in a bold philosophy of self-expression and inclusivity. Its distinctive apparel and accessories set Malbon apart, guided by the power of collaboration and community. From global partnerships with Nike, adidas, and New Balance to ambassadors like PGA Champion Jason Day and LPGA standout Charley Hull, Malbon’s not just reshaping golf—they’re building a movement.

Malbon is looking for a Director, Growth Marketing to join our team! This person will report to the VP, Digital and own our performance marketing strategy across paid media, customer acquisition, and growth initiatives. The ideal candidate is equal parts strategic leader and hands-on operator, with experience scaling omni channel consumer brands through data-driven marketing.

We operate on a hybrid schedule of 3 days per week in-office.

Lead integrated growth marketing strategy across Paid Social, Paid Search/Shopping, CTV/OTT, Affiliate/Partnerships, brand media, and test channels

Own the channel plan and media investment strategy for evergreen acquisition, product launches, promotional moments, seasonal campaigns, brand campaigns, and audience expansion

Set goals by channel, campaign, consumer segment, product/category, and funnel stage, with a focus on new customer growth, incremental revenue, CAC/nCAC, ROAS/MER, payback, LTV:CAC, contribution margin, and media efficiency

Drive platform-level rigor across campaign structure, bidding, targeting, audiences, product feeds, budget pacing, tracking, launch readiness, QA, and optimization cadence

Partner with Finance and Analytics on forecasts, scenario models, incrementality guardrails, and investment recommendations that balance scale, profitability, and long-term customer quality

Ad Creative Strategy, Campaign Briefing & Channel Testing

Lead paid media creative strategy and briefing across paid social, paid search/shopping, CTV/OTT, affiliate, and brand media campaigns

Build a creative learning agenda across hooks, claims, value propositions, creator/UGC concepts, formats, offers, messaging angles, and customer objections

Evaluate and test channels and tactics such as YouTube, TikTok, retail media, marketplace advertising, podcasts/audio, social commerce, and AI-enabled media or creative tools

Partner with Brand and Creative to ensure acquisition and brand media remain on-brand while producing measurable consumer and performance learnings

Consumer KPIs, Measurement, Reporting & Financial Management

Own growth marketing reporting and performance across customer acquisition and revenue goals

Analyze campaign and channel performance to identify opportunities and optimize results

Deliver actionable insights and recommendations that inform marketing strategy and investment decisions

Use data to shape channel strategy, creative direction, and future testing initiatives

Agency, Vendor, Platform & Cross-Functional Leadership

Manage a large portfolio of external agencies, vendors, platform partners, media reps, and technology partners across scopes, deliverables, workback plans, budgets, contracts, and business cases

Establish clear operating rhythms across internal stakeholders and external partners, including weekly optimizations, test reviews, budget pacing, creative reviews, campaign readouts, and executive updates

Maintain a strong pulse on platform changes, privacy and tracking changes, AI-enabled capabilities, competitive media strategies, consumer behavior shifts, and growth marketing best practices

Serve as growth marketing expert and point of view across the organization

Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred

8+ years of experience in growth marketing, performance marketing, customer acquisition, digital, or ecommerce

Experience leading agencies, vendors, platform partners, and cross-functional stakeholders

Proven experience managing and scaling multi-million dollar annual paid media budgets while balancing growth, efficiency, customer quality, and profitability

Hands-on experience across Meta, Google Search/Shopping, TikTok, YouTube, CTV/OTT, affiliate, and emerging growth channels; experience with brand media spend, retail media, marketplace advertising, podcast/audio, influencer/creator performance, or direct mail is a plus

Strong analytical and financial acumen, including fluency in CAC/nCAC, ROAS, MER, LTV:CAC, payback, contribution margin, incrementality, attribution, and cohort analysis

Deep understanding of growth marketing levers across paid social, paid search/shopping, CTV/OTT, affiliate, brand campaigns, audience strategy, budget allocation, ad creative, and media mix effectiveness

Strong creative judgment and ability to write, evaluate, and improve ad creative briefs using consumer insights, channel learnings, performance data, and brand strategy

Ability to manage a complex external partner ecosystem while stakeholders aligned on priorities, timelines, and performance expectations

Strategic thinker and hands-on operator who can build forecasts, evaluate investment tradeoffs, and dive into channel, campaign, creative, and budget-level details

Excellent communication and executive storytelling skills, with the ability to turn data into clear insights, recommendations, and action plans

Curious, test-oriented, and energized by experimentation, platform change, AI-enabled marketing, new media channels, and continuous improvement

This is a full-time position with an expected salary range of $170K-$190K. Benefits: Competitive plans for Medical, Dental, Vision

Generous PTO policy + observed holiday calendar

Diversity & Inclusion

Our team is built on inclusivity, creativity, and community.