Head of Marketing Management

The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader. What You’ll Do Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives.

Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns.

Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences.

Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns.

Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments.

Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.

Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance.

Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned.

Any other tasks that may be assigned to help the company meet its goals

Travel required up to 30%.

3-5 years of B2B marketing experience; A track record of driving B2B sales results through integrated field and general marketing initiatives.

Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution.

Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact.

Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.

Familiarity with HubSpot, Salesforce, Asana is preferred.

LI-JP1 #LI-Hybrid #BI-Hybrid

FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation. FloQast is the leading AI-powered Accounting Transformation Platform, uniquely built by former accountants for accountants. Our cloud-based solution is trusted by over 3,500 world-class accounting teams, including Lululemon, Doordash, and the MLB, to drive collaboration and financial accuracy. Alongside our employees, partners, and customers, we embody these values every day: Unwaveringly Authentic Ambitious with Integrity Empowered to Grow Committed to Collaboration Customer Obsessed in All Ways

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FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. Link to FloQast Recruiting AI Usage Policy