Head of Marketing Automation (Remote)

Collette is looking for an Email Marketing/Automation Manager to join our growing Marketing Team. This is a hybrid role based at our headquarters in Pawtucket, RI.

There has never been a better time to be in the travel industry. As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. This Email Marketing/Automation Managerwill be responsible for a team that produces and deploys all emails related to the Collette customer experience globally during the acquisition, post-purchase and remarketing phases. The ideal candidate is a team player with experience building and maintaining email automation workflows in Hubspot, who is not afraid to get their hands dirty and bring fresh ideas to our 100+ year old business.

Develop scalable B2C and B2B email marketing strategies to attract new users and retain existing customers.

Work with internal data teams to develop and deploy email automation workflows to: Ensure customers are receiving timely/pertinent information about their upcoming trip. Communicate product information to customers who have expressed interest.

Re-engage with customers post-travel to improve retention.

Collaborate with marketing leaders across the business to execute both tactical and branding campaigns.

Maintain and execute a comprehensive email marketing calendar and ensure its alignment to business goals in the US, Canada, and Australia

Manage a team of two email marketing specialists.

Review and analyze data to identify trends and create data-driven recommendations for improving Collette's email marketing program.

Monitor, evaluate, and report on campaign performance

Devise and execute an A/B testing program for email marketing and regularly report on results.

Foster a collaborative working environment, both within and outside of the email marketing team.

Associate's Degree, Bachelor's Degree or equivalent experience required.

• 3+ years of experience in Email Marketing, preferably in marketing automation
• Experience with Hubspot (or similar marketing automation platform) is required.
• Availability to work in our Pawtucket office 60% of the time.
• SQL and HTML experience strongly preferred.
• Experience in the travel industry is a plus.

Desire to see the world and a love for all things travel.

Helpful Certifications: Hubspot Marketing and Google Analytics

Job Type: Full-time

Dental insurance

• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Pawtucket, RI 02860