Head of Marketing - Startup

WildFire Labs is a founder accelerator and development studio based in Rapid City, South Dakota. We run a founder program, build software products with early-stage companies, and tell the stories of entrepreneurs who are doing it differently. Our podcast — Startup Stories from the Treehouse — has 64+ episodes of conversations with founders who bootstrapped, grinded, and built without the coastal VC safety net. We need someone to help us say it everywhere it needs to be said.

This is not a brand manager role. It’s a founder community role that uses marketing skills as the vehicle .

Your job is to be authentically present in the communities where founders are trying to figure things out — LinkedIn, Reddit, Facebook groups, Slack communities, and wherever real conversations are happening — and contribute something worth reading. That means taking the thought leadership we’re already producing (podcast episodes, Substack articles, book content, founder stories) and turning it into the right format, in the right channel, at the right moment to actually be useful.

Some days that’s a LinkedIn post distilling a hard-won insight from a podcast conversation. Some days it’s figuring out there’s a Facebook group for construction‑tech founders in the Midwest and understanding what they care about before we ever show up there.

You’ll work closely with our managing partner, who produces a significant volume of content and has a distinct voice. Repurpose our content library into platform‑appropriate assets — LinkedIn posts, short‑form video hooks, quote graphics, email segments, thread frameworks. We have 200+ Substack articles, 54+ podcast episodes, and a book in progress. you’re amplifying something that already has momentum.

Build authentic presence in founder communities across LinkedIn, Reddit, Facebook, and wherever else real conversations are happening — contributing value, not promotional noise.

Identify where our founders actually spend time online and develop a channel presence strategy grounded in what those communities actually care about.

Build and improve our marketing dashboard — owning the metrics that matter (community engagement, inbound inquiries, subscriber growth) and the conversion of that attention into qualified founder leads for our program.

Not performative interest — you actually find these stories fascinating and you understand the emotional weight of building something. 2–4 years of real marketing experience. Strong writing clarity. You respect the reader’s intelligence and don’t waste their time.

Formal training matters less than demonstrated tinkering.

Experience with content repurposing across platforms — you know the difference between adapting something for LinkedIn vs. Familiarity with tools like Buffer, Substack, or podcast platforms.

Your instinct is to build brand awareness through polished campaigns rather than earned community trust.

You’re not genuinely interested in the people we serve — founders building real companies in places that don’t get enough credit.

Salary: $55,000–$65,000 depending on experience (plus South Dakota’s no state income tax — worth ~$3–5K in additional take‑home vs. A content ecosystem that’s already built and gaining momentum — podcast, newsletter, book, founder stories

The opportunity to build WFL’s marketing function from the ground up and own what it becomes

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