Head of Marketing Communications and PR

The Communications & Marketing Manager leads IndyHumane’s communications, marketing, storytelling, digital content, media relations, and brand strategy. developing and implementing an integrated communications and marketing approach that increases
organizational awareness, strengthens community engagement, supports fundraising priorities, and
Communications & Marketing Manager will play a critical role in shaping how the organization tells its
story, builds its reputation, and connects with Indianapolis and the broader community.
The Communications & Marketing Manager currently operates as an individual contributor while
working with external partners, vendors, freelancers, and organizational stakeholders. grows, this position is expected to help develop the structure, strategy, processes, and capabilities
necessary to build and lead a high-performing Communications & Marketing team.
developing a communications strategy, writing compelling content, managing social media, working with
the media, analyzing campaign performance, and collaborating across departments to uncover and tell
Communications & Marketing Strategy
• Develop and implement an integrated communications and marketing strategy that advances
Translate organizational programs, priorities, outcomes, and impact into compelling communications
Develop annual communications and marketing plans, goals, priorities, budgets, timelines, and
performance measures
• organizational leadership to align communications with fundraising campaigns, events, donor
Identify opportunities to increase organizational visibility, community awareness, engagement, and
Monitor communications and marketing trends, audience behavior, organizational performance, and
community needs to inform strategy
• Establish consistent processes, standards, and workflows for organizational communications and
marketing activities
• Evaluate communications and marketing performance and recommend adjustments based on analytics,
Brand Management & Organizational Voice
• Protect, strengthen, and consistently apply IndyHumane’s brand, voice, messaging, and visual identity
across organizational communications
• Develop and maintain brand and messaging standards that support consistent communication across
Ensure public-facing materials accurately reflect IndyHumane’s mission, values, programs, priorities,
Provide guidance to departments and organizational leaders regarding brand standards, messaging,
communications, and public-facing materials
• Review and approve communications and marketing materials as appropriate to maintain consistency,
Central Indiana communities
Storytelling & Content Development

• Develop creative and consistent strategies for identifying stories throughout the organization
• Build strong relationships across departments and remain connected to the people, animals, programs,

departments to share stories, photos, milestones, animal updates, and program outcomes
• Transform organizational stories into compelling content that demonstrates impact and connects
audiences with the animals, people, programs, and communities behind the organization’s work
• Write, edit, and produce content for social media, email, website, fundraising campaigns, newsletters,
media materials, organizational publications, presentations, and other communications
• Maintain high standards for accuracy, storytelling quality, brand consistency, grammar, tone, and
fundraising, stewardship, and community awareness
Digital Marketing & Social Media
• Manage day-to-day organizational social media activities, including writing, creating, scheduling,
posting, monitoring, and evaluating content across platforms
• Develop and maintain an editorial calendar and coordinated content strategy across social media, email,
website, and other digital channels
• Create engaging digital content designed to increase awareness, engagement, website traffic,
Monitor social media channels and online conversations and respond or coordinate responses as
Manage digital campaigns supporting fundraising, adoption, volunteerism, events, community
Monitor platform performance, audience engagement, reach, traffic, conversions, and other relevant
Use analytics and performance data to continually improve digital content and campaign effectiveness
• Stay informed regarding changes in social media platforms, digital communications practices, audience
Website & Email Marketing
• Oversee organizational website content to ensure information remains accurate, current, engaging,
Coordinate website updates, landing pages, campaign content, program information, and organizational
Develop and execute email communications and marketing campaigns in collaboration with
Maintain consistent messaging and branding across website and email communications
• Monitor website and email analytics, including traffic, engagement, click-through rates, conversions,
and other performance measures
• Use performance data to improve content, audience engagement, and digital strategy
Media Relations & Public Relations

• Lead IndyHumane’s media relations and public-relations activities
• Develop and maintain productive relationships with local and regional media representatives
• programs, impact, expertise, events, animals, and community work
• materials, and other media communications
• Support organizational communication during sensitive, urgent, or high-profile situations in

Fundraising & Campaign Communications

• communications, donor engagement, campaigns, sponsorships, events, and stewardship activities
• Develop communications strategies and materials that support annual fundraising priorities and future

donor-facing stories and communications
• Support development of campaign messaging, cases for support, donor communications, event
materials, sponsorship materials, and fundraising content
• Coordinate communications calendars with Development activities to ensure consistent and strategic
Support communications and marketing needs for fundraising events and donor-engagement activities
Work with third-party partners, agencies, freelancers, vendors, and collaborators to advance
communications and marketing priorities
• Manage external communications and marketing relationships, projects, deliverables, timelines, budgets,
and performance as assigned
• Evaluate organizational communications and marketing capacity and identify future staffing, resource,
Communications & Marketing function
• Assist in determining future team structure, roles, responsibilities, and capabilities as organizational
Participate in hiring, onboarding, training, coaching, and development of future Communications &
Marketing employees when positions are established
• Provide leadership, direction, coaching, and performance management to future direct reports in
accordance with organizational policies
priorities, challenges, outcomes, and communications needs
• Collaborate with Development, Operations, Medical, Community Outreach, Volunteer, Human
Resources, Finance, and organizational leadership on communications and marketing initiatives

• Serve as a communications resource and strategic partner to organizational leaders and departments
• Represent IndyHumane professionally when interacting with media, donors, volunteers, community

Maintain confidentiality regarding donor, personnel, financial, strategic, and organizational information

• Support organizational priorities and respond appropriately to emerging communications needs
• Perform additional duties, projects, and assignments as needed

Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Nonprofit
Management, or a related field preferred
• An equivalent combination of relevant education, training, and professional experience may be
Minimum five (5) years of progressively responsible professional experience in communications,
marketing, public relations, journalism, digital marketing, or a related field required
• Demonstrated experience developing and implementing communications or marketing strategies
Demonstrated experience creating digital content and managing organizational social media platforms
Experience with email marketing, website content management, and digital analytics required

• Demonstrated professional writing, editing, proofreading, and storytelling experience required
• Experience coordinating multiple communications projects, campaigns, deadlines, and stakeholders

Experience managing, mentoring, supervising, or helping build a communications or marketing function
Exceptional written, verbal, editing, proofreading, storytelling, and interpersonal communication skills
• Strong understanding of communications, marketing, public relations, digital media, social media, and
brand-management principles
• Ability to translate complex organizational information, programs, data, and outcomes into clear and
Strong strategic-thinking and planning abilities combined with a willingness and ability to execute dayto-day communications work
• Ability to develop communications strategies, annual plans, campaign goals, budgets, timelines, and
performance measures
• Strong understanding of social media content development, audience engagement, platform
management, and digital communications practices

• community partners, vendors, and organizational stakeholders
• Strong project-management, organizational, and time-management skills
• Ability to manage multiple campaigns, deadlines, priorities, and stakeholder needs simultaneously
• Ability to analyze communications and marketing data and use findings to improve strategy and

performance

• Strong judgment, professionalism, discretion, and ability to appropriately manage sensitive or highprofile communications
• Ability to work independently, demonstrate initiative, and proactively identify communications

Ability to provide strategic guidance while remaining comfortable with hands-on content creation and
Ability to adapt quickly to emerging priorities, news events, organizational developments, and changing
digital platforms

• Proficiency with Microsoft 365 applications, including Outlook, Word, Excel, PowerPoint, and Teams
• Experience managing major social media platforms for a business, nonprofit, brand, or organization
• Experience with social media scheduling, publishing, monitoring, and analytics tools
• Experience with email marketing platforms and audience segmentation
• Experience working with website content-management systems
• Experience using digital analytics and reporting tools to evaluate communications performance
• Experience creating or coordinating digital graphics, photography, video, or multimedia content
• Familiarity with graphic-design and content-creation platforms such as Canva or Adobe Creative Cloud

Experience with donor-management, CRM, project-management, or other organizational software
Ability to learn and effectively utilize new communications, marketing, analytics, and organizational
Seven (7) or more years of progressively responsible communications, marketing, public-relations, or
Experience leading, supervising, mentoring, or building a communications or marketing team or
Experience working in a nonprofit, foundation, association, animal welfare, healthcare, human services,
Experience developing communications strategy for fundraising, philanthropy, donor engagement, or
Experience serving as an organizational spokesperson or preparing executives and subject-matter
Experience managing external agencies, freelancers, consultants, or communications vendors

• Experience with crisis communications, issues management, or sensitive organizational communications
• Experience developing and managing communications or marketing budgets
• Experience with search engine optimization, digital advertising, audience segmentation, or paid media

Experience working in animal welfare
Ability to sit, stand, walk, bend, reach, and move throughout the workday

• Ability to work on a computer and use communications equipment for extended periods
• Ability to communicate effectively in person, by telephone, through video conferencing, and in writing
• Ability to occasionally lift and carry communications, photography, event, or office materials weighing

Ability to move throughout IndyHumane facilities to gather stories, photographs, video, interviews, and
other content
• Ability to travel locally for media opportunities, community events, organizational activities, meetings,
Ability to occasionally work evening or weekend hours for events, media opportunities, fundraising
This position operates in professional office, digital, community, event, fundraising, media, and animal
representatives, community partners, vendors, organizational leaders, and members of the public.
Animal-related allergens, hair, dander, odors, noise, and animal-welfare environments
• Frequent movement throughout shelter and program areas while gathering stories, photographs, video,
or other content

• Frequent interruptions and changing organizational or communications needs
• Extended periods of computer, mobile-device, and screen use
• Occasional evening or weekend events and activities
• Local travel for media, community, fundraising, and organizational activities
• Sensitive, confidential, emotionally significant, or potentially high-profile organizational situations
• Exposure to emotionally challenging animal-welfare stories, images, or situations

Employees are expected to follow all organizational safety procedures, animal-handling restrictions,
confidentiality requirements, brand standards, information-security requirements, and professionalconduct expectations.
Strategic Communications

• Marketing Strategy
• Brand Management
• Written Communication
• Verbal Communication
• Digital Marketing
• Social Media Management
• Content Development
• Public Relations
• Fundraising Communications
• Project Management
• Organization & Planning
• Relationship Building
• color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic

information, veteran status, or any other protected status under applicable federal, state, or local law.
Americans with Disabilities Act (ADA) Statement
disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state laws.
Nothing in this job description should be interpreted as creating a contract of
Employees are expected to comply with all workplace safety standards, organizational policies,
confidentiality expectations, information-security requirements, animal-welfare safety procedures, and