Head of Marketing and Advertising

Lower East Side, NYC (Hybrid, 3x in office)
Employment Type: Full-Time
Marketing
Reporting to: Director of Marketing
As Fohr's Marketing Manager, you'll be joining a lean, high-output marketing team at a pivotal moment in the company's growth. Reporting to the Director of Marketing, you'll own workstreams across product marketing and brand campaigns.
Who's just as comfortable writing a launch email as they are building a campaign brief, supporting a founder's thought leadership, or pulling performance data to inform what comes next. You won't be handed a playbook, you'll help build one.

Product Marketing & GTM

Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts
Brand & Campaigns

Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
Support the production of thought leadership content including webinars, reports, and data-driven industry research
Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences
Content & Channel Management

Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
Monitor performance metrics and contribute to regular reporting and optimization recommendations
Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials
Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand
Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging
Partner with our design team to ensure all assets align with the Fohr brand

4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup

• Comfortable owning projects end-to-end. Equally at ease in a spreadsheet and a creative brief. Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
• Comfortable using AI tools to accelerate content production, research, and reporting — and thoughtful about where human judgment matters more
• Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age

Fohr is the original influencer advertising agency. Thirteen years ago, we launched the world's first influencer platform. Today, we're creating industry-leading campaigns for brands like The RealReal, DICK'S Sporting Goods, Sol de Janeiro, Calvin Klein, Olly Nutrition, Aerie, and more than 50 others.
Over 300,000 creators have joined our platform, enabling us to deliver creative, insight-led, and effective work for our clients.
We believe influencer and creator marketing will become the dominant form of brand communication within the next five years—and our mission is to accelerate the shift of advertising power from platforms to people.
Fohr is proudly independent, and we're building a company that attracts, supports, and retains the very best people in the industry.

Fohr is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.