Head of Retail Sales & Marketing

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut and Western Massachusetts market.

This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.

Portfolio Management: Direct the company’s brand presence across Connecticut and Western MA, ensuring visibility and growth in all account types.

Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution and reach.

Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of Point-of-Sale (POS) materials.

Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations to drive trial and conversion.

Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all assigned accounts.

Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational excellence.

Reporting & Feedback: Provide consistent field-level feedback and performance reporting to the regional leadership team.

Education Bachelor’s degree in Marketing, Business, or a related field is preferred.

Experience Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.

Proven track record of managing multiple account types (On/Off Premise).

Demonstrated experience in trade program implementation and field relationship management.

ability to travel 4–5 days per week within the territory.

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Highly organized with superior time management and the ability to work independently.

Comprehensive health, vision, and dental insurance plans

Life insurance coverage

401(k) retirement plan with company matching contributions

Paid time off including vacation, sick leave, and holidays