Counselor I - Evening Counselor

Life Plan Counselor
Sarasota, FL
We’re hiring a Life Plan Counselor who wants strong earning potential, meaningful relationships, and the opportunity to guide older adults through an important long-term lifestyle decision.
You’ll step into a senior living sales role focused on developing qualified prospects, building lasting relationships, conducting tours and presentations, and guiding future residents from initial interest through deposit and move-in. You’ll have established marketing support and qualified lead generation while maintaining ownership of your relationships and follow-up.
Why this role is compelling Relationship-driven sales with an established prospect pipeline
Marketing-generated leads and ongoing community events
Opportunity to sell both existing residences and an exciting new development
Long-term client relationships rather than transactional selling
Contribute toward a major team sales objective
MatrixCare CRM with training provided
Occasional evening, weekend, and special-event participation
What makes you a great fit You have 2+ years of successful sales experience
Senior living, Life Plan Community, or CCRC experience is strongly preferred
You excel at consultative, relationship-based selling
You’re comfortable conducting tours, presentations, events, and in-home meetings
You’re organized, polished, persistent, and confident guiding high-value decisions
Compensation & Benefits Base salary: Starting at $70,000
Performance-based incentive and bonus opportunities
Medical insurance with POS and HSA options
Dental insurance: $9.21 biweekly
Vision insurance: $2.77 biweekly
Employer HSA contribution: $550 individual / $1,100 family
Employer-paid life & AD&D insurance equal to 1x annual earnings
Retirement: 401(k) with employer match
Wellness program and Employee Assistance Program (EAP)
FSA & HSA options
Voluntary disability benefits
Relocation assistance may be available
If you want a Life Plan Counselor role where meaningful relationships, strong earning potential, and long-term impact align, this is worth a conversation.

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