Head of Product | Tech
BioSpace, Inc.
PLEASE NOTE THAT THIS IS AN ONSITE ROLE LOCATED IN FORT LAUDERDALE - NO RELOCATION
BioStem Technologies is a leading medical technology company focused on advanced wound care and regenerative medicine. We develop and commercialize placental tissue allografts, cutting-edge wound care products, and surgical solutions aimed at improving patient outcomes.
The ideal candidate will be an effective collaborator and motivator who can independently lead project teams to develop and implement strategic upstream and downstream marketing initiatives for our portfolio of Placental Tissue products in the Advanced Wound Care market segment. This individual must have extensive commercial experience in sales and/or marketing, thrive in a fast-past environment and be able to track multiple ongoing projects and responsibilities simultaneously.
Lead implementation of all strategic marketing initiatives for the Advanced Wound Care portfolio of products
Establish a highly differentiated portfolio of products with brands that contain clear brand identity/presence, positioning and value propositions
Develop and implement creative & impactful marketing campaigns for all brands in the portfolio that engage customers and differentiate from competitive products in the target market
Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio to support successful market penetration and share gain
Lead execution of all product development, market research and pricing tactics
Develop and implement innovative ways to connect with target audiences (social media, etc.) & increase brand awareness and reach across multiple platforms
Direct analytical data gathering and marketing/consumer testing of both current of future commercialization tactics
Bachelor\'s degree in marketing, communications, business administration or scientific discipline; MBA preferred
3-5 years of portfolio brand management that included annual business planning development
Experience in new product development (market research, business case development, etc.)
Proven dynamic leadership and project management skills
Strategic, innovative and creative personality with a strong business acumen
Ability to travel up to 20% overnight
Opportunities for professional growth and development
Major medical insurance
Company paid dental and vision insurance
Company paid holidays and paid time off
We celebrate diversity and are committed to creating an inclusive environment for all employees.
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