Head of Marketing and Advertising

At FIFA26, our vision is to unite the world through the greatest sporting event of all time. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

Commercial & Marketing

Reporting organisationally to the Director, Brand & Marketing, the Marketing Promotions Manager will be a key member of the FIFA26 Commercial Operations team, and work in close collaboration with the FIFA Miami team and other key individuals responsible for delivering best‑in‑class design solutions for the FWC26.

Be comfortable with working in a high intensity environment and work on a large volume and variety of projects that help execute the largest event in the World.

Responsible for managing the day‑to‑day expectations of all teams and partners and be comfortable making critical decisions that set the expectations of first‑class marketing executions.

Create and implement marketing plans, including advertising media campaigns, promotional activations, and digital marketing strategies to reach the FIFA World Cup 2026 target audiences for the local market.

Actively engage and bring local creative ideas for ticket sales, event attendance, social activations that will support local collaborations and stay on trend with promotional opportunities.

Monitor progress and deadlines for all marketing projects that align with each milestone.

Execute activations that relate to several milestone campaigns, such as Official Mascot, Trophy Tour, event collaborations, Official World Cup Poster, FIFA Fan Festival, promotional giveaways, retail premium items, partner integrations, etc. to boost brand awareness and customer engagement.

Manage budget, track expenses, ensure marketing assets and media is appropriate for consumer and FIFA brand that’s cost effective.

Work with internal teams (marketing, brand, creative, host cities, fan ethos, communications, event marketing, strategy, and commercial) and external partners to coordinate marketing efforts and ensure brand consistency.

Handle logistics such as tour bookings, vendor coordination, printers, agencies, and on‑site setups for special events and marketing activations around FIFA World Cup 2026.

Work with media outlets or platforms to ensure timely and accurate placement of advertisements.

Compile and present reports to senior management on campaign performance, return on investment (ROI), and recommendations for improvement.

Decision Making: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.

Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.

Initiative: Capacity to do things on one’s own initiative and to influence the course of events, assume responsibilities, and achieve objectives with a minimum of supervision and control.

Vision: Ability to perceive the organization’s global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.

Bachelor’s degree or similar higher education

Work Experience

Experience in Marketing, Event, and Project management with the ability to coordinate large events

Strong client management skills and ability to multitask in a fast‑paced environment

Experience working in organizations with international offices/staff

High‑level management experience

Languages

Fluent in English. Spanish and French are a bonus.

Proficient in Project Management tools (Excel, Word, PowerPoint, Visio & Project, Teams, Monday.com and planning software Outlook Email, scheduling, and online collaboration tools.)

An employee’s position within the salary range will be determined by various factors, including relevant education, experience, qualifications, certifications, skills, geographic location, performance metrics, shift, travel requirements, collective bargaining agreements, and business needs.

Additionally, FIFA 26 offers a competitive benefits package, which includes medical, dental, vision, disability insurance, life insurance, and a 401k retirement plan.

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