Head of Marketing Communications and PR

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. The American Heart Association has an opening for a Communications Marketing Director in our Greensboro Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Greensboro.The ideal candidate will live in Greensboro.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.#Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiativesWrites, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional mediaSecures media sponsorships for local events and priority initiatives, as appropriate.Works with staff to ensure that national branding guidelines are followedDevelops and implements communications plans for sponsor funded activations.Coordinates and implements communications plans in conjunction with strategic alliancesIdentifies, secures and media trains local spokespersons.Provides marketing and communications support for development and fundraising events and activations, as appropriateIdentifies human interest stories for media coverage, social media posts, internal and external communications channels and event integrationTracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.Works with photographers to produce photography for events, social media and other marketing and communications resourcesOther Job Duties:Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriateWorks with executive director and team to manage local paid advertising projectsManages and implements other projects as identified by the executive directorIn this role, you will report to the Executive Director.

Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.Requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.Experience applying the principles and practices of communications and marketing to the non-profit environment.Experience with crisis communications and sensitive issues.Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.Working knowledge of news media operations, newsgathering, and technology.Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.

Performance and Recognition - You are rewarded for achieving success through annual salary planning and incentive programs; Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.EOE/Protected Veterans/Persons with Disabilities
#Marketing, Communications & Public RelationsPosition Type: Full Time