Head of Marketing Communications and PR

At PSA Security, culture isn't just a buzzword, it's who we are. We're a close-knit team who live out our core values of passion, integrity, boldness, and service every day. You'll find us celebrating one another with quarterly and yearly awards, enjoying complimentary Friday lunches (and the occasional breakfast or dessert spread), and coming together for potlucks and community service projects like building 100+ backpacks each summer for students in need or hosting a holiday canned food drive. Halloween is our biggest holiday-our legendary costume competition gets fierce-and our office vibe is laid back, collaborative, and empowering. We also take care of our people with a competitive salary and comprehensive compensation package that includes medical, dental, vision, 401(k) with match and safe-harbor contribution, tuition reimbursement, paid parental leave, and PTO. The Director of Marketing & Communications is a strategic leader and brand steward responsible for driving PSA and Edge's integrated marketing, communications, and storytelling strategy. This role balances high-level strategy with hands-on leadership, ensuring consistent brand expression, clear value articulation, and measurable business impact across member, partner, and internal audiences.
Reporting to the Chief Experience Officer, this role leads a growing marketing team and oversees brand marketing, communications, public relations, content strategy, channel marketing, partner marketing, internal communications, and executive visibility. We offer a competitive salary and comprehensive compensation package which includes medical, dental, vision, life insurance, 401K, flex spending and PTO to full-time employees. For those working out of our corporate headquarters, we have a business casual working environment.
Own and evolve the integrated marketing and communications strategy aligned to organizational goals and growth priorities
Serve as a strategic advisor to executive leadership on brand positioning, messaging, reputation, and communications strategy
Lead, mentor, and develop a high-performing marketing and communications team, fostering professional growth, collaboration, and accountability
Establish clear goals, KPIs, and performance expectations for direct reports and marketing initiatives
Ensure marketing strategies support PSA's broader mission of strengthening the security industry ecosystem through member engagement, partner collaboration, and industry leadership
Brand, Messaging & Content
Champion and protect PSA and Edge brand identities across all channels and touchpoints
Ensure consistent voice and positioning across digital, print, events, sales enablement materials, and partner communications
Act as senior editor for key communications and marketing content, ensuring clarity, accuracy, and brand alignment
Oversee development of sales enablement materials, messaging frameworks, and marketing collateral that support member growth, partner engagement, and business development initiatives
Communications, PR & Thought Leadership
Lead public relations, media strategy, and executive visibility efforts
Oversee press releases, contributed content, award submissions, speaking opportunities, and industry recognition programs
Position executives and subject matter experts as thought leaders through proactive storytelling, content development, and speaking opportunities
Channel, Member & Partner Marketing
Oversee channel marketing strategy in partnership with sales, member success, and partnerships teams
Develop marketing programs that support member growth, engagement, retention, and overall member value
Lead marketing initiatives that strengthen PSA's technology partner ecosystem through co-marketing programs and partner campaigns
Oversee sponsorship marketing and activation across events, campaigns, and digital channels to ensure strong partner value and measurable impact
Support lifecycle marketing initiatives that strengthen the member experience from onboarding through long-term engagement
Collaborate cross-functionally to deliver compelling, audience-specific campaigns and communications that reinforce PSA's value to both members and partners
Digital, Analytics & Marketing Operations
Oversee digital properties and content strategy, ensuring alignment with brand positioning and business goals
Define success metrics, dashboards, and reporting structures to measure marketing performance, engagement, and ROI
Oversee marketing operations infrastructure including audience segmentation, marketing data management, and system adoption across marketing and sales teams
Collaborate with technology, finance, and sales teams to strengthen marketing data capabilities within existing systems, including NetSuite and related platforms
Use insights and analytics to continuously optimize campaigns, messaging, and marketing channels
Stay current on marketing technology, digital trends, and evolving best practices
Event Marketing & Industry Visibility
Provide strategic marketing oversight for PSA's major industry events and conferences
Support integrated partner visibility and sponsorship activation within event marketing strategies
Internal Communications
Oversee internal communications strategy, including leadership messaging, all-hands communications, and internal platforms
Support executive communications that reinforce transparency, culture, and organizational direction
Bachelor's degree in marketing, communications, or a related field

• 8-10+ years of progressive experience in marketing and communications
• Demonstrated experience leading teams and managing multiple marketing disciplines
• Proven success in brand management, strategic communications, public relations, and marketing program development
• Exceptional writing, editing, and storytelling skills (writing samples required)

Personal Characteristics
Ability to manage multiple priorities while maintaining responsiveness and attention to detail.
Strong organizational and time-management skills.
Travel
Occasional travel to PSA events, member meetings, and industry events several times per year.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. PSA is the world's largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.
PSA's mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company's operations.
The PSA Network elevates the industries we serve by providing members exceptional education, networking, services, and connections with technology partners. Our recruiting team is happy to help at [email protected]. Formal applications must be submitted through this posting for consideration.