Head of Marketing Management Remote (m/f/d)

Industry Marketing Manager
Laserfiche is seeking an Industry Marketing Manager to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets. In this highly visible role, you will shape industry narratives, influence go-to-market strategy, and elevate Laserfiche's position as a leader in intelligent content management and business process automation.
You will partner closely with Sales, Demand Generation, Product, and Marketing teams to support prospect discovery, account-based marketing (ABM) programs, and long-term nurturing strategies—while also contributing to product strategy through market insights and competitive intelligence. S. market focus, its impact is global, helping shape vertical strategy and messaging across all regions where Laserfiche operates.
Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA.
Remote work from home on Mondays and Fridays.
Ability to work flexible hours when needed to accommodate traveling for marketing events.
Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise.
Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).

Serve as an internal and external spokesperson for Financial Services and Manufacturing.
Build relationships with industry associations, analysts, thought leaders, and influencers.

Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content.
Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points.
Analyze campaign performance and provide insights to optimize audience targeting and messaging.
Ensure messaging consistency across sales, marketing, product, and partner channels.

Market Research & Competitive Intelligence:
Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.

3+ years' experience within Industry Marketing for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.

• Demonstrated ability to develop thought leadership content and articulate industry perspectives.
• Strong public speaking and presentation skills with confidence engaging executive-level audiences.
• Excellent organizational, collaboration, and project management skills.
• Proficiency with Microsoft Office tools; CRM familiarity preferred.
• Bachelor's Degree
• Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.

3 Floating Holidays

• 9 Paid Holidays
• Hybrid Work Environment

Various 401 (k) Investment Options and Generous Company Match
HMO and PPO Medical Care Options