Head of Marketing and Advertising

The Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation. The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible.

Oversee the implementation and update Division’s advertising, public relations and marketing strategy.

Responsible for all mass and social media marketing including Lennar.com (Division) maintenance, corporate branding, and special events coordination.

Partner in the development and execution of Realtor involvement and outreach programs.

Facilitate post-event analysis and drive change based on results.

Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.

Insure that community and Welcome Home Center signage is compliant with Lennar branding.

Work with the Director of Sales to manage and continuously develop the Division’s Inventory Home Sales effort.

Implement the Division’s “In-Site” presentations to assure on‑time completion prior to new community openings.

Partner with sales associates in researching and implementing new opportunities to promote the division’s communities, as well as fine‑tune and improve existing digital campaigns.

Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.

Monitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding).

Model Merchandising – Insure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes.

Support the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.

Conduct in‑depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division’s management team to support business plan development, forecasting and future implementation.

Utilize assessment results to decrease marketing spend.

Bachelor’s Degree or equivalent work experience in a related field required.

Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.

Homebuilding and/or Commercial Real Estate Experience Preferred.

Intermediate or Expert level knowledge of Microsoft Office.

Experience with Google Analytics, Sprinklr required.

Valid auto insurance coverage.

Ability to prepare written documentation and complete contract negotiations.

Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 50 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator. Type: Regular Full‑Time

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