Head of Business Partnerships

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).
The Director, Strategic Partnerships builds and activates a high-impact ecosystem of ad tech, publisher, data, and technology partners to strengthen Butler/Till’s capabilities and competitive position. This role identifies market opportunities and translates them into scalable capabilities and partnership strategies that advance innovation, go-to-market efforts, and enterprise growth. The Director also serves as a key external ambassador and internal strategic leader, guiding cross-functional initiatives and influencing priorities across the agency.

Lead the development, growth, and management of strategic partnerships across platforms, publishers, and data and technology partners to expand and enhance Butler/Till’s capabilities
Own senior partner relationships, identifying growth opportunities, addressing gaps, and ensuring long-term mutual value
Lead negotiation of enterprise-level agreements, aligning commercial structures to performance, innovation, and strategic priorities
Evaluate partnership performance and ROI, making clear decisions to scale, optimize, or sunset relationships
Establish and implement partnership frameworks and governance models that promote consistency and accountability, including Joint Business Plans, Quarterly Business Reviews, and preferred-partner structures

Autonomously own and advance designated partnership pillar(s), setting direction and driving measurable progress
Align cross-functional teams around emerging client needs and market trends, define the capabilities required to address them, and prioritize partnerships that support development and scale
Define and lead go-to-market strategies for key capabilities and partnership-driven offerings, ensuring clear positioning, scalability, and alignment across teams

Lead and activate market-facing narratives that support go-to-market strategies, partnering with Marketing & Growth to showcase Butler/Till’s capabilities, partnerships, and innovations
Develop and lead thought leadership and industry content, including POVs, white papers, trend reports, and contributions to trade publications
Lead the creation of case studies and proof points that demonstrate the impact of Butler/Till’s partnerships, innovation, and capabilities
Support new business success by translating market trends, innovation, and partnership strategy into clear, compelling narratives tied to differentiated client outcomes
Build and maintain a strong external network to expand Butler/Till’s reach, influence, and access to opportunities

Build agency-wide fluency in priority partnerships, emerging capabilities, and market developments so teams can apply them effectively in client work and go-to-market efforts
Lead organizational understanding of priority partnerships, their value, and how they’re applied in practice
Act as a central connector across teams and leaders, driving ongoing alignment on partnership strategy, capability development, and go-to-market priorities

Demonstrate proficiency in digital marketing strategy
Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience

• 10+ years of experience in the digital marketing, advertising, and/or media field
• Experience advancing strategic partnership initiatives at enterprise level (e.g., contract/deal negotiations, new offering rollout)
• Strong financial acumen and ability to assess ideal investment frameworks, incentives, and ROI of strategic partnerships
• Proven ability to lead complex, cross-functional initiatives across planning, activation, analytics, and product
• Grasp new technology and product changes quickly, and identify application to current work
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients

Accepts accountability to deliver business outcomes, even under changing circumstances. TRAVEL REQUIREMENTS
Additional travel will be expected, to include quarterly leadership development training, key/critical meetings & events, and regular visitation to the Agency headquarters.

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (business office with computers and printers, light foot traffic, etc.). COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.