Head of Marketing Management

Trove is building the future of collectibles, bringing culture, community, and commerce together in one mobile experience. We're a small team building fast, and we're looking for a Director, Retention Marketing to own CRM, lifecycle, and rewards end to end.
It's a hands-on role for someone who has built retention and CRM for an early stage consumer product. This isn't a role where you brief an agency and manage from a distance. You'll live inside the CRM tools and turn engagement into loyal, repeat collectors, with one mission: build the retention engine that keeps Trove's collectors coming back and spending more.
You'll need to make decisions on offers and incentives with incomplete information, build the systems that let your testing engine run without constant manual lift, and stay honest about the numbers. Lead, run, and iterate CRM and lifecycle campaigns across email, push, SMS, and in-app messaging
Build a high-velocity testing engine for offers, loyalty, and rewards, killing or scaling based on the data
Partner with Design to develop creative and messaging that resonates with collectors at every lifecycle stage
Design and manage promotions and rewards programs that drive engagement without eroding margin
7+ years of hands-on CRM, lifecycle, or retention marketing for a B2C product

• Deep expertise running promotions and rewards programs, with fluency across CRM and lifecycle tools
• Working technically and analytically, comfortable in SQL and diving into the data on your own
• Building from zero, with no existing retention machine to fall back on
• Creating a CRM strategy that spans acquisition through loyalty

A creative testing engine is running, with offers and messaging shipping and getting killed or scaled on the data
Reports on performance exist that the whole team trusts, and campaigns are optimized accordingly
CRM has become a predictable, compounding retention engine

We're building a new kind of collectibles company from the ground up. We know that putting together a talented, passionate group of people is the most important part of building a business. Our bar is high and our results are exceptional. Beyond that, we offer highly competitive comp, free health insurance, flexible time off, and meaningful equity so you'll share in the company's success. The team is headquartered in NYC and hiring for flexible in-person work.