Brand & Design Strategist - Remote

Contract to start, with opportunity for full-time

New York or Remote (EST preferred)

We are hiring a brand strategist to lead positioning, narrative, and messaging architecture for early-stage companies.

At Little Plains, strategy does not live in decks or Google Docs. It lives in the frameworks, architectures, and decision-making tools that guide how a company shows up across design, language, and the market.

Brand strategy is the work of defining what a company stands for and building frameworks that adapt as products, teams, and markets evolve.

One thing that sets this work apart: we deliver brand frameworks in both human-facing formats and agent-readable ones. The strategy has to work as a document a founder can read and as structured data an AI system can act on. That is a newer challenge, and it is central to what we are building.

Speed and synthesis tools have made it easier to produce strategy-shaped documents. Little Plains is a modern brand and product studio. Our partners are founders and small senior teams building new products, categories, and narratives under real constraints.

We operate as an embedded creative partner rather than a traditional digital agency, building brand, product, and go-to-market work into cohesive systems that can scale as companies grow. Lead brand strategy from discovery through positioning for your projects

Build messaging architecture: positioning statements, value props, brand pillars, and audience-specific messaging layers

Create outputs that work at scale: positioning decks, brand architecture documents, and frameworks that feed into LLMs, agents, and internal repositories

Use AI tools to accelerate research synthesis and first-draft frameworks, while developing your own point of view on the work

Collaborate with designers to translate strategy into visual direction

Strategy is developed in context, alongside design and product decisions. Frameworks are live documents, not fixed handoffs. The Bar for Craft
3-5 years of experience in brand strategy or related roles

Benefits (Full-Time)

Quarterly profit share tied to studio performance

Equity participation for long-term team members

Medical, dental, and vision insurance (50% employer-covered)

Resume or LinkedIn profile

Examples of strategic work: positioning docs, brand architecture, messaging frameworks

A short note on the kinds of brand problems you want to work on next

If you want to do serious brand strategy, defining what companies stand for and building frameworks that actually guide the work, let's talk.

We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law, including the New York State and New York City Human Rights Laws.