Social Media Content Creator/Marketing

Social Media Content Creator
Bibb is hiring a team of leaders to join the Mayor's Office in year two of the administration. We're building a team that reflects the diversity of our city and are committed to delivering a modern and responsive city government to bring City Hall into the 21st century. The City of Cleveland has a proud history as the birthplace of the Environmental Protection Agency, the healthcare capital of the world, and the home of manufacturing. It's that ingenuity, grit, and resilience that we share as Clevelanders that will drive the new wave of leadership and innovation in our city. Mayor Bibb's vision for Cleveland is to become a national model for city management, police reform, and neighborhood revitalization. It's time to take our city’s proud heritage to the next level by investing in homegrown talent and attracting new talent to the city. The City of Cleveland employs over 8,000 people dedicated to public service and we're looking for emerging and experienced leaders to help us move forward. The Social Media Content Creator reports to the Digital Content & Communications Manager and reports to the Chief Communications Officer. The Social Media Content Creator will develop and curate engaging, daily content for social media platforms; assist in the creation and editing of written, video, and photo content; implement marketing and communications strategies; attend events and produce live social media content; and maintain unified brand voice across different social media channels.

The Social Media Content Creator will be privy to confidential and privileged information and therefore must maintain a high level of discretion and confidentiality.

Under administrative direction, is responsible for planning and adminstering a specific project or program for a City department. Serves as the administrative supervisor on projects or programs. Monitors the project or program's operating budget and assists in the annual preparation of same. Provides technical assistance or reviews program policies and procedures. Maintains current information and oversees the preparation of project status reports. Prepares financial and narrative reports and program applications. Communicates project/program status and information to municipal officials and/or public and private entities. May supervise employees assigned to the respective project. Bachelor's Degree from an accredited four-year college or university in Business or Public Administration, Social Sciences, or closely related field preferred. Two (2) years of any equivalent combination of education, training and experience in program administration required. The Social Media Content Creator responsibilities include, but not limited to:

Capture and edit short-form video content for Instagram Reels, YouTube Shorts, and other emerging platforms

Collaborate with City departments to identify and elevate community stories, initiatives, events, and public service announcements

Support live social media coverage during press conferences, community events, emergencies, and mayoral appearances

Help create social media graphics when needed

Suggest creative ways to attract more followers

Organize and maintain a digital asset library of photos, videos, graphics, and campaign materials

Measure web traffic, monitor SEO and user engagement, and suggest content optimization

Create monthly social media reports and present to Digital Content & Communication Manager

Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Monitor social media messages and with residents/users and respond to questions and concerns

Suggest new ways to attract prospective customers, like promotions and competitions

Communicate with industry professionals via social media to create a strong network

Other project coordination duties as assigned

Bachelor's degree in Business or Public Administration, Social Sciences, or closely related field such as Marketing, or Multi- Media

Minimum of two (2) years of proven work experience in program administration

Minimum of three (3) years of proven work experience as a social media coordinator

Experience in multiple social media platforms

In-depth knowledge of SEO, keyword research and Google Analytics

Ability to deliver creative content (text, image and video)

Familiarity with online marketing strategies and marketing channels

Ability to understand future trends in digital technologies and act proactively

Ability to create reels, video or images for the various social media platforms

possesses excellent speaking, listening, and writing skills

Understands how to use multiple sources of data to complete tasks

Ability to relate to and work effectively with persons of diverse racial, ethnic, gender, sexual preference or orientation, religious and socioeconomic backgrounds

Placing Clevelanders at the Center, Empowering Employees to Do Purposeful Work, Defining Clear and Pragmatic Objectives, Leading with Trust and Transparency, Striving for Equity in All We Do, and Embracing Change. The City of Cleveland makes available a variety of benefit options depending upon your employment status and any applicable union membership. In general, benefit options include comprehensive medical, dental, vision, prescription medical and life insurance.