Client Service & Marketing - Head of Marketing

Ascensus is the leading independent technology and service platform powering savings plans across America, providing products and expertise that help nearly 16 million people save for a better today and tomorrow.

The Marketing Manager strategically leads and provides tactical support to champion greater adoption and use of assigned programs and accounts. This includes the support of ongoing omni-channel communications needs, product development go-to-market planning, client retention initiatives, point of sales positioning, differentiating thought leadership and account engagement responsibilities based on the position requirements.

The position manages all aspects of marketing including planning, project management, creation, distribution, and measurement, analysis, and potentially budgeting and vendor management. External client and internal stakeholder relationship management is also a large part of this role. The ideal candidate has financial services experience and is a quick learner who can think strategically and operate effectively in a fast paced, deadline driven environment. Exceptional customer service and the ability to work both individually and as part of a cross functional team are crucial. The Marketing Manager must be able to build and foster strong and strategic relationships with internal colleagues and externally with clients and/or institutional partners.

Planning effectively with great forethought and attention to detail

Consulting with and influencing key clients, stakeholders and or leaders of the business

Introducing innovative marketing campaigns, including thoughtful ways to influence sales, purchasing behavior, and participant investing behavior

Offering a contemporary marketing skill set

Section 2: Job Functions, Essential Duties and Responsibilities

Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.

Keep teams informed of all marketing efforts.

Understand and advocate both our corporate and program specific brands

Collaborate to research and create content for RFP responses and presentations as necessary. Lead formal client presentations and internal leadership teams on key marketing initiatives.

Work collaboratively to create and revise full-year marketing communications plans including budget allocation recommendation.

Create annual client analysis and marketing year-in-reviews, including studying the data and drawing conclusions about trends and opportunities from a marketing perspective

Guide creative marketing agency’s execution of the marketing plan tactics within budget parameters.

Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.

Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment.

Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets.

Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients.

Consult with the client regularly on marketing initiatives (ad hoc and weekly meeting participation).

Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.

Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment.

Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets.

Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients.

Consult with internal and external clients regularly on marketing initiatives (ad hoc and weekly meeting participation).

Protect, secure, and properly handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and or unapproved disclosure of information that could result in harm to Ascensus or our clients.

The I-Client philosophy and the Core Values of People Matter, Quality First and Integrity Always should be visible in your actions on a day to day basis showing your support of our organizational culture

A minimum of 7 years’ experience in financial services/marketing.

Marketing communications management expertise.

Strong in managing strategic integrated omni-channel marketing programs is essential.

Ability to support materials like client presentations, RFPs, creative briefs, and project plans.

Ability to handle multiple priorities to meet deadlines in a fast-paced, client-service driven environment.

Strong communication skills required to work effectively with internal and external clients and with all levels of management.

Client management experience highly desired.

Strong in project management and familiarity with Agile

The national average salary range for this role is $90-115k in base pay, exclusive of any bonuses and benefits. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc.