Head of Marketing and Advertising

The Marketing Covenant Manager is responsible for the administration, governance, communication, and continuous improvement of the Stellantis Marketing Covenant. This role serves as the primary liaison between Stellantis, Stellantis Digital, Business Centers, dealerships, certified providers, compliance partners, and internal stakeholders to ensure consistent adherence to Marketing Covenant requirements across dealer websites, digital advertising, pricing practices, data-sharing obligations, and related digital retail initiatives.The Marketing Covenant Manager will oversee day-to-day compliance monitoring, audit administration, dealer communications, appeals management, reporting, and program enhancements while helping others understand and adopt Covenant standards. The position requires a combination of program management, dealer relations, digital marketing expertise, compliance oversight, strategic leadership, & OEM experience to support a transparent, customer-centric, and brand-aligned retail experience.Key ResponsibilitiesProgram Management & OversightManage the day-to-day operation and evolution of the Stellantis Marketing Covenant.Develop and maintain program policies, guidelines, training materials, and dealer communications.Ensure alignment within the Marketing Covenant of the Certified Website Program, Certified Digital Advertising Program, Data Share Agreement requirements, Dealer Accelerate Program, Pricing Standards, and other Stellantis digital initiatives.Compliance & Audit ManagementOversee compliance monitoring for dealer websites, digital advertising, pricing standards, CRM requirements, and data-sharing obligations.Review audit findings and ensure consistent application of Covenant policies and procedures.Track infraction trends and recommend corrective actions or policy updates as needed.Ensure all compliance decisions are documented, communicated, and consistently applied across the dealer network.Monitor strike activity and report program performance metrics to leadership.Dealer & Provider ManagementServe as a primary point of contact regarding Marketing Covenant requirements and compliance questions.Educate others on program standards, benefits, policies, and best practices.Work closely with Business Centers, Stellantis Digital, and certified providers to ensure ongoing compliance with program requirements.Support dealer onboarding and adoption of certified websites, digital advertising solutions, CRM requirements, and data-sharing initiatives.Provide recommendations based on data-driven insights to improve dealer adoption and customer experience outcomes.Track key performance indicators related to compliance, digital marketing performance, certified provider performance, and program participation.Training & CommunicationsCreate dealer-facing training content, FAQs, presentations, webinars, and support materials.Communicate policy updates, enforcement changes, and program enhancements to dealers and internal teams.Promote understanding of how the Marketing Covenant supports dealer profitability, customer trust, brand protection, and long-term growth.Basic QualificationsEducationBachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, Automotive Marketing, or a related field preferred.Experience5+ years of experience in automotive marketing, dealer operations, digital retailing, compliance management, program administration, or related fields.Experience working with automotive OEMs, dealership networks, digital marketing providers, or co-op advertising programs preferred.Demonstrated knowledge of website platforms, paid media, CRM systems, customer data management, and digital retail technologies.Technical SkillsStrong understanding of:Digital advertising channels and performance metricsWebsite compliance and digital retailing platformsCRM systems and customer data managementMarketing compliance and audit processesData analysis and reporting toolsMicrosoft Office Suite, Power BI, Excel, and presentation softwareLeadership CompetenciesStrong project and program management skills.Ability to influence stakeholders across multiple business units.Ability to manage competing priorities in a fast-paced environment.Commitment to fairness, consistency, and customer-focused decision-making.Success MeasuresThe Marketing Covenant Manager will be evaluated on:Dealer compliance rates.Improvement in digital marketing and website compliance performance.Successful implementation of program enhancements and strategic initiatives.Why This Role MattersThe Marketing Covenant Manager plays a critical role in strengthening the relationship between Stellantis and its dealer network by promoting transparency, consistency, compliance, and customer trust. Through effective program management and dealer engagement, this position helps ensure that dealerships operate within a shared framework that protects brand integrity, improves the customer experience, and drives long-term profitability and growth for both Stellantis and its dealers.Brand: FCA GroupJob ID: 2020721Employment Type: Full-timeJob Area: Sales and MarketingPosted Date: 07/08/2026