Head of Marketing Management

Company Description Free2Grow provides an AI-powered customer service and revenue optimization solution designed specifically for home services companies. The platform supports contractors by handling 24/7 call answering, texting, web chat, and call quality analysis to help book more jobs and reduce missed revenue. By automating and enhancing customer interactions, Free2Grow enables teams to improve customer satisfaction without increasing headcount. The company focuses on practical, data-driven tools that help home service businesses grow efficiently. Team members collaborate in a fast-paced, technology-driven environment focused on measurable results and customer impact.

We're looking for a scrappy, hands-on Marketing Manager to own the execution of the built out marketing strategy. This is an individual contributor role focused on getting work done, creating content, running campaigns, managing assets, and keeping programs moving. You'll work closely with Sales, Customer Success, product management, and partner strategy groups to support pipeline and customer engagement.

If you enjoy a mix of content creation, campaign execution, list management, design, and reporting, and you like working in a well-run marketing environment, this role is a fit.

Build and execute marketing campaigns from brief through deployment

Support lead scoring and ensure clean lead handoff to Sales

Track campaign performance and surface key learnings

Outbound & Sales Support

Build and enrich target account lists for marketing (ZoomInfo)

Assist in writing/editing outbound email sequences

Website & SEO

Manage day-to-day website updates and content publishing

Implement SEO/AEO recommendations from Hubspot

Work with the web developer on any updates requiring technical expertise outside of marketing scope

Content & Creative

Write and produce content across the funnel (blogs, white papers, and sell sheets)

Design marketing assets using Canva and Adobe tools

Email Marketing

Set up and manage all marketing email campaigns directly in HubSpot

Manage social media contractor, feeding content as necessary and reviewing content calendar to ensure it aligns with the plan

Manage pre and post-event follow-up and lead distribution

Customer Marketing

Run the customer referral program and track performance

Manage the customer holiday gifting program

Manage quarterly customer newsletters and webinars

Maintain marketing dashboards and reports

Track marketing spend against budget

Prepare performance updates for leadership

4-6 years of B2B marketing experience with a strong generalist background working heavily with sales

Proven ability to execute across content, demand gen, and digital channels

Strong writing and copywriting skills

Proficient in Canva and/or Adobe Creative Suite

Comfortable working in CRM and marketing automation platforms (HubSpot)

Organized and self-directed, able to manage multiple workstreams with minimal oversight

MUST live in the St. Louis area and be comfortable working in the office 5 days a week

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