Head of Marketing Analytics

The Marketing Analytics Manager, Marketing Operations, will lead the development of scalable measurement, reporting, and insights capabilities that strengthen marketing performance and support firm growth objectives. This role is responsible for establishing a unified marketing KPI framework, managing recurring reporting cadences, developing executive-level dashboards, and delivering actionable insights that inform strategic decisions across Marketing, Sales, Finance, and senior leadership. The ideal candidate combines analytical rigor, business acumen, and strong stakeholder partnership to improve performance visibility, enhance operational discipline, and enable data-driven planning across marketing initiatives, spend, and project portfolios.

Provide day-to-day direction for offshore analytics resources supporting performance measurement, digital analytics, data visualization, segmentation, predictive modeling, and marketing insights.

Lead end-to-end analytical projects, including test design, data collection and preparation, modeling, visualization, interpretation, and communication of findings.

Translate complex data into actionable recommendations that improve acquisition, retention, channel mix, marketing ROI, LTV/CAC, NPS, and overall marketing performance.

Develop and maintain standardized weekly, monthly, and quarterly reports, executive dashboards, and QBR materials covering lead generation, digital engagement, channel performance, earned impressions, risks, opportunities, and key marketing metrics.

Build forecasting models, predictive analytics, and actionable segmentation to support marketing and sales planning, targeted communications, journey analysis, prioritization, and strategy.

Establish and maintain data governance practices that improve accuracy, consistency, documentation, reliability, and stakeholder confidence across marketing and sales data.

Partner with Marketing, Sales, Finance, and cross-functional stakeholders to define requirements, align on a unified KPI framework, and deliver analytics solutions tied to business priorities.

Develop data-informed perspectives on industry trends, competitor activity, brand health, and reputational risk using media, social, brand, and performance data.

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Finance, Computer Science, or a related field; Seven or more years of experience in marketing analytics, business analytics, data insights, performance measurement, or a related analytical function.

Demonstrated experience with advanced analytics, data visualization, and reporting tools, including Excel and PowerPoint; experience with SQL, Power BI, Tableau, or similar tools preferred.

Advanced proficiency with analytics, reporting, and visualization tools, including Excel and one or more platforms such as SQL, Power BI, Tableau, Python, R, or similar tools.

Strong understanding of marketing performance measurement, KPI frameworks, campaign analytics, attribution, channel performance, ROI, LTV/CAC, funnel metrics, and executive reporting cadences.

Ability to translate complex data into clear, concise, executive-ready insights, dashboards, business review materials, and recommendations for audiences with varying technical backgrounds.

Working knowledge of CRM, marketing automation, web analytics, and MarTech platforms such as Salesforce, Marketo, Google Analytics, or related systems.

Ability to establish and maintain data governance practices that improve reporting accuracy, consistency, documentation, and stakeholder confidence.

Strong cross-functional collaboration and communication skills, with the ability to align Marketing, Sales, Finance, and other partners around shared metrics, reporting needs, and decision-making.

Master’s degree in quantitative, business, marketing analytics, or related field preferred; Experience with data cloud, warehouse, or analytics platforms such as Snowflake, Databricks, Azure, SQL, Power BI, Tableau, Salesforce, Marketo, Google Analytics, Hootsuite, AdRoll, Sprout Social, or similar tools.

Experience developing executive-level dashboards, KPI scorecards, and business review materials for senior leadership audiences.

Financial services, wealth management, or advisor marketing experience preferred.

Experience analyzing social, earned media, and brand health performance, including engagement, audience growth, share of voice, message pull-through, sentiment, and competitive positioning.

Ability to interpret third-party brand research and apply findings to marketing and communications strategy.

Travel Requirements: The base salary range for this role in Dallas, TX & San Diego, CA is $96,000-$142,000, plus a competitive performance-based bonus. To ensure that our employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.

20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.

401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.

Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.

Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind

Cetera Financial Group® (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions.

Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.Agencies please note : this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. Please review our Workforce Privacy Policyfor further details on what information we collect and the purposes for collection.

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