Head of marketing & social media

Job Description Marketing Manager
Shape the Story. Lead the Strategy. Drive the Impact.
Washington Pavilion Management, Inc. (WPMI) is seeking an experienced and strategic Marketing Manager to lead integrated marketing initiatives across a diverse portfolio of cultural, educational, and hospitality experiences.
This leadership role is responsible for developing and executing marketing strategies that drive audience engagement, revenue growth, brand awareness, and community impact for the Washington Pavilion’s museums and memberships, education programs, and food and beverage operations.
The ideal candidate is a collaborative leader who combines strategic thinking with strong execution, enjoys managing people and projects, and thrives in a fast-paced, mission-driven environment.
What You’ll Do
Strategic Marketing Leadership
Lead the development, execution, and optimization of integrated marketing campaigns for assigned business units and initiatives.
Serve as the primary marketing liaison for internal stakeholders and organizational partners.
Translate strategic goals into actionable marketing plans, timelines, and deliverables.
Manage campaign execution across paid, earned, shared, and owned media channels.
Monitor campaign performance and recommend adjustments to improve results and maximize return on investment.
Ensure brand consistency, messaging alignment, and editorial quality across all marketing efforts.
Portfolio Management
Oversee marketing strategies and initiatives supporting:
Museums and Memberships
Visual Arts Center
Kirby Science Discovery Center
Wells Fargo CineDome
Sweetman Planetarium
Membership growth and retention
Exhibitions and guest experiences
Education Programs
Youth camps and classes
Family programming
Adult education offerings
Graham Academy Preschool
Food & Beverage Operations
Washington Pavilion Café
Parlour Ice Cream
The Lodge Bar & Grill at Jacobson Plaza
~ Additional organizational initiatives as assigned

Team Leadership & Development
Directly supervise and develop marketing team members.
Conduct regular one-on-one meetings focused on performance, development, and workload management.
Provide coaching, mentorship, and constructive feedback.
Lead weekly production and planning meetings.
Prioritize resources and allocate team capacity to meet organizational goals and campaign deadlines.
Foster a collaborative, accountable, and solutions-oriented team culture.
Complete performance evaluations, goal setting, and payroll approvals.
Team Structure
This position directly supervises:
Graphic Designer & Content Specialist
Social Media Specialist
What We’re Looking For
Required Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Minimum of five years of professional marketing and communications experience.
Minimum of two years of supervisory or team leadership experience.
Demonstrated success leading integrated marketing campaigns across multiple channels.
Strong project management and organizational skills.
Exceptional written, verbal, and interpersonal communication abilities.
Ability to balance strategic planning with hands-on execution.
Proficiency in Microsoft Office and digital marketing platforms.
Preferred Qualifications
Experience working within arts, entertainment, education, nonprofit, hospitality, tourism, or destination-based organizations.
Knowledge of Associated Press (AP) Style.
Experience managing creative development and content strategy.

What We Offer
We provide a dynamic and engaging workplace with competitive compensation and an outstanding benefits package , including:

• Medical, Dental, and Vision Insurance
• Company-paid Life Insurance, Short-Term Disability, and Long-Term Disability
• 401K Retirement Plan with a 6% Company Match
• Generous Paid Time Off (including personal, sick, and holidays)
• Free Washington Pavilion Membership + Exclusive Employee Perks , including ticket and event discounts, on-site café discounts, and staff appreciation events.

Why Join WPMI ?
Washington Pavilion Management, Inc. is entering an exciting period of growth and innovation. This position offers the opportunity to lead marketing efforts that support some of the region’s most recognized cultural, educational, and community destinations.
As Marketing Manager, you will help shape how audiences engage with our museums, educational programs, hospitality offerings, and community experiences while leading a talented team of marketing professionals.
If you are a strategic marketer, collaborative leader, and strong communicator who enjoys building meaningful connections between organizations and their audiences, we encourage you to apply.

EOE/Background Check Required