Social Media Content Creator/Marketing
Kaptiv8
Kaptiv8 is a growing marketing agency focused on strategy-led execution. We partner with ambitious brands to deliver thoughtful branding, high-performing marketing campaigns, and modern website design and development to drive measurable growth.
This role reports directly to the Social Media Manager and supports a small, high-performing team. You will contribute across client accounts through campaign execution, tracking implementation, and website optimization. The Content Specialist is responsible for digital campaign execution, analytics implementation, SEO and social media support, website updates, and performance reporting.
You will help ensure campaigns are built correctly, tracking is accurate, data is reliable, and insights are actionable. Social Media Support
Support the Social Media Manager with scheduling, campaign coordination, and performance reporting
Load, format and publish social media posts according to strict brand standards and best practices
Curate copy tailored to specific brand voices and target audiences
Participate in campaign planning and strategy discussions
Stay current with platform updates and industry best practices
Paid Media Support
Build and launch Meta and Google Ads campaigns from setup through optimization
Conduct keyword research and audience targeting development
Implement proper campaign structures aligned to business goals
Optimize campaigns based on performance metrics (CTR, CPC, Conv. Monitor budget and performance trends
SEO Support
Conduct keyword research to inform landing page and content optimization
Implement on-page SEO best practices (title tags, meta descriptions, headers, internal linking, schema where appropriate)
Optimize existing website content for improved rankings and engagement
Support local SEO initiatives and backlink efforts as needed
1-3 years of hands-on digital marketing experience or equivalent internship experience
Bachelor’s Degree in Journalism, Communications, Marketing, Public Relations, or related field
Proven experience setting up and managing Meta/Google Ads campaignsProficiency in Adobe and Canva
Well-versed in Meta, LinkedIn, and TikTok
Working knowledge of SEO best practices
Experience working in WordPress
Must live in the Athens, Georgia area and willing to work in-office, with the potential to transition into hybrid schedule
Google Ads or GA4 certification
Experience building high-converting landing pages
Embodies Kaptiv8’s Core Values in client work, internal collaboration, and personal accountability
Tracking is implemented correctly and data is reliable
Optimization decisions are grounded in performance data
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