Head of Marketing and Advertising

The Marketing Manager is a hands‑on role responsible for developing, executing and optimizing marketing campaigns to drive audience and revenue growth for IBJ Media and its family of brands, including the Indianapolis Business Journal, Inside INdiana Business, the Indiana Lawyer, the IBJ Media Podcast Network and more than 50 events annually. Collaborate with a cross‑functional team to develop, schedule, execute and measure marketing for events, subscriptions and other company initiatives.

Serve as the companywide project manager for all campaigns, establishing clear deadlines and ensuring all campaigns reflect the highest quality and accuracy.

Develop and manage schedules, tasks, dependencies and approvals in Asana.

Copywriting and Creative Development

Serve as the primary writer for all IBJ Media marketing campaigns, including subscription advertising, event promotions, email, ads (print, digital and broadcast), websites, landing pages, social media and press releases.

Review and improve existing campaign creative and copy to strengthen clarity, relevance and improve results.

Proofread marketing materials for accuracy, consistency and brand alignment.

Email and Website Marketing

Develop and implement audience segmentation, testing and optimization strategies to create email and digital campaigns to fuel growth.

Make routine edits to promotional email and web copy, templates, images, links, buttons and formatting using basic HTML and CSS when needed.

Performance Analysis and Optimization

Establish campaign goals, deadlines and key performance indicators before launch.

Monitor, analyze and optimize performance across email, web, paid media, social media, newsletters, print and broadcast.

Manage targeting, budgets, placements, copy and creative variations.

Write and schedule social media content across multiple channels and brands.

Newsletter and podcast audience growth

Paid‑media efficiency and return on advertising spend

Quality and effectiveness of marketing copy and campaign concepts

Exceptional marketing copywriting, editing and proofreading skills.

Demonstrated ability to write persuasive copy across email, print, digital, web, broadcast and social media.

Experience developing and executing campaigns tied to measurable audience and revenue outcomes on LinkedIn and other social media platforms.

Experience with email marketing platforms; Working knowledge of HTML and CSS for minor email and website edits.

Experience with campaign analysis, testing and optimization.

Strong analytical, organizational and project‑management skills.

Ability to work independently while collaborating with shared creative and technical partners.

Experience with Asana, Buffer, Canva and Adobe preferred.

Bachelor’s degree in marketing, business, journalism or a related field preferred.

Four or more years of hands‑on marketing experience with a demonstrated ability to translate business priorities into campaign goals, target audiences, value propositions, offers, calls to action and channel plans.

Paid holidays

Medical, dental, vision and ancillary plans available

Since then, the company has evolved and expanded to include several local and statewide news brands such as Indiana Lawyer and Inside INdiana Business. Under local ownership, IBJ Media has grown into the most important news source in Indiana with dozens of events, publications, email newsletters, a TV show and radio broadcasts.

Website

Website:

Phone: View phone number on click.appcast.io