Head of Product Marketing Management

Job DescriptionDirector, Product Marketing (Lyric HCM) Overview ADP is hiring a Director, Product Marketing. Organizations today are rethinking how they manage their workforce, adapt to constant change, and deliver better employee experiences. At ADP, we're building innovative human capital management solutions that help organizations simplify complexity, make more confident workforce decisions, and support the evolving needs of their people. We're looking for a product marketer who enjoys the work of turning product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results. In this role, you'll own product marketing across assigned solution domains within ADP's Lyric HCM portfolio. You'll partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to create the positioning, messaging, and customer-facing content that helps buyers understand why ADP is different and why it matters. You'll spend as much time building as you do planning, creating the deliverables that customer-facing teams use every day and translating market insights into actions that improve commercial outcomes. If you're energized by creating, writing, launching, enabling, and continuously improving how products go to market, we'd love to meet you. Create compelling narratives that help customers understand ADP's differentiated value and business impact. Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials. Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories. Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption. Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively. Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts. Bring customer and market insights into product discussions to help inform future investments and priorities. Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence. #Bachelor's degree or equivalent experience. 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline. Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions. Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives. Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders. Proven ability to build strong partnerships and influence across a highly matrixed organization. HCM, payroll, workforce management, talent management, benefits administration, or related technology markets. Experience supporting enterprise or mid-market customer segments. Experience working with Competitive Intelligence, Analyst Relations, Sales Enablement, or Product Management teams. A builder who enjoys creating, refining, and improving the work products that help products succeed in the market. A strong storyteller who can translate complex ideas into messages customers understand and remember. Curious about customers, competitors, and evolving market dynamics. Comfortable moving between strategy and execution, from shaping a narrative to building the assets that support it. Energized by ownership, accountability, and delivering high-quality work. Passionate about helping organizations solve workforce challenges through innovative technology and differentiated customer experiences.