Head of Sales & Marketing (fulltime)

Graceworks Lutheran Services is a not-for-profit organization serving over 2000 older adults and adults with disabilities. We are a leader in offering services and settings that inspire and support a sense of home when people experience challenging and changing circumstances to aging and living with disabilities.

At Bethany Village, we pride ourselves on providing top-of-the-line care to all residents. Our 100 acre property is centrally located in the city of Centerville, OH and features well-appointed living options, situated on our beautifully landscaped grounds.

Position Summary: The Sales Manager leads the day-to-day operations of the Senior Living Sales team, with primary responsibility for driving and sustaining census across Assisted Living, Memory Care, and Independent Living (IL). The Sales Manager's initial focus will be the fill of our newly expanded Memory Care, after which the role will settle into cross-coverage of all areas as needed. The Sales Manager supervises the sales team and owns pipeline and census performance. The role takes on the daily operational leadership of the department, including staffing, coaching, pipeline management, and routine decisions, and reports to the Director of Marketing and Advancement.

FullTime - Exempt

Census & Sales Leadership Lead the initial fill and stabilization of our newly expanded 56-bed Memory Care, then provide cross-coverage across Assisted Living, Memory Care, and Independent Living as needed.

Sustain census in Independent Living through strong pipeline management.

Plan for and respond to ongoing Assisted Living turnover, including wait list management and rapid re-fill of vacancies.

Team Supervision Supervise, coach, and develop the sales team.

Conduct regular one-on-ones, pipeline reviews, and performance evaluations, and handle on-boarding and training of new team members.

Manage scheduling and coverage.

Foster a collaborative, accountable team culture.

Cross-Training & Independent Living Coverage Maintain working proficiency in Independent Living sales, and support or sell as needed.

Lead cross-training so team members can cover across Assisted Living, Memory Care, and Independent Living.

Cross-Departmental Coordination Partner with Clinical/Nursing, Care Planning, Resident Services, and Move-In Coordination to ensure smooth assessments and transitions.

Collaborate with Marketing on lead generation, events, referral outreach, and campaign performance.

Build and maintain relationships with referral sources, including hospital discharge planners, physicians, elder law attorneys, and geriatric care managers.

Operations & Reporting Ensure accurate, timely CRM documentation and pipeline reporting.

Prepare census forecasts and weekly/monthly sales reports for the Director and leadership.

Ensure all sales and marketing activities comply with fair housing, state regulations, and organizational policy.

Qualifications: Required Bachelor's degree in business, marketing, healthcare administration, or a related field, or equivalent experience.

3+ years of senior living sales experience, with a proven record of filling and sustaining census in Assisted Living and/or Memory Care.

2+ years of experience supervising, coaching, or leading a sales team.

Working knowledge of Independent Living sales, or willingness to be cross-trained.

Proficiency with CRM platforms (e.g., Salesforce, Sherpa, etc.), Microsoft Office/365, and standard reporting tools.

Strong organizational, time-management, and follow-up discipline.

Occasional evenings and weekends for tours, events, and open houses.

Preferred Experience launching or filling a new community or expansion.

Familiarity with Ohio assisted living regulations and admission requirements.

Experience with referral source development and community outreach.

Competitive wages and paid training

Health, Dental, Vision and Life Insurance

Short-Term and Long-Term Disability

403(b) Retirement Account

Tuition Reimbursement

Generous Personal Time Off (PTO) Offering

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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