Real Estate Lease Specialist

Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent to lead lease-up efforts for a new
townhome build-to-rent (BTR) community in Wilmington, NC. This role is not a stabilized-property leasing position — it is
a lease-up mandate. velocity during the community's initial fill period, and will continue to own leasing performance through stabilization.
Schedule Wednesday - Saturday: 9:00 AM - 6:00 PM
Sunday: 12:00 PM - 5:00 PM
no remote or hybrid flexibility during lease-up phase
Schedule may require adjustment around move-in events, marketing pushes, or leasing deadlines at management's discretion
Required Qualifications Active North Carolina Real Estate License in good standing — non-negotiable requirement for this position
Minimum 2 years of lease-up-specific experience (new construction, BTR, or single-family/townhome rental lease-up) — general stabilized-property leasing experience alone does not satisfy this requirement
Must reside in or be willing to relocate to the greater Wilmington, NC area prior to start — this is a fully onsite role with no remote flexibility
Working familiarity with the Wilmington, NC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
Comfort working in a fast-paced, target-driven, unstabilized-community environment
ability to build rapport quickly with prospective residents
Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
Reliable transportation and ability to work the required weekend-inclusive schedule
Required Systems Proficiency Yardi — leasing, applications, and reporting
HubSpot — lead management and CRM follow-up
RingCentral — phone/communications platform
Power BI — leasing pacing dashboards and reporting
Preferred Qualifications Experience with townhome product specifically (multi-level unit tours, exterior/grounds presentation)
History of exceeding leasing velocity goals in a commission-based structure
Existing local network or referral relationships within the Wilmington market
Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow-up systems)
Core Responsibilities Lease-Up Execution Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move-in
Drive lease-up pace against a defined absorption schedule; elevate pacing risk to the SVP of Operations proactively
Traffic Generation (Go-Get Mentality) Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Wilmington market
Identify and test creative, low-cost traffic-driving tactics appropriate for a new BTR community without an established reputation yet
Sales & Closing Convert tours into signed leases through a consultative, high-energy sales approach — not order-taking
Handle objections (price, timing, competing communities) with confidence and offer creative, policy-compliant solutions to get deals across the line
Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint
Compliance & Documentation Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently
Community Presentation Maintain model units, leasing office, and community common areas in show-ready condition at all times
Coordinate with construction/turnover teams to ensure units are tour-ready and move-in-ready on schedule
Reporting Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease-up strategy
Generates non-obvious ways to drive traffic to a community without brand recognition yet
Operates with a lease-up clock in mind — every vacant day has a cost
Knows the difference between creative and non-compliant; Physical Requirements Ability to walk the community and show units multiple times daily, including exterior grounds and stairs (townhome product)
Ability to work outdoors during tours in varying weather conditions
Reporting Structure Reports to the SVP of Operations.

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