Event Marketer- Full Time Position

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

Bret currently serves as Board Chair of OpenAI. Previously, he was co‑CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google’s earliest product managers and co‑creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Build the third‑party event portfolio: Own Sierra’s strategy for industry conferences and sponsorships across our key verticals. Decide where we show up and why—evaluating each opportunity against pipeline goals, audience fit, and brand impact—and shape a portfolio of third‑party events that builds our presence in the industries that matter most.

Program high‑impact event experiences: Design the formats that drive real conversations with enterprise buyers—executive roundtables, panels, fireside chats, dinners, and field events—and define the content and messaging behind them. Develop our booth content and on‑site narrative so every touchpoint reflects our brand and clearly tells the Sierra story.

Own sales enablement for events: Partner closely with Sales to make events a true pipeline engine. Build the pre‑event targeting and outreach, equip the field with talk tracks and materials, and develop the post‑event templates, follow‑up sequences, and handoff motions that turn conversations into meetings and opportunities.

Treat events as one channel in a larger story rather than standalone moments. Connect each event to the broader marketing campaign—content, demand gen, social, and ABM—so our presence builds toward a coherent narrative and compounding results.

Track event performance, gather attendee and sales feedback, and turn it into reusable playbooks. Compile post‑event reporting that captures what worked, what didn’t, and how we make the next program sharper.

5+ years of event marketing experience planning and executing corporate events, ideally in‑house, though agency experience will also be considered.

A strategic track record building event programs that drive measurable pipeline—not just well‑run logistics, but a clear point of view on which events to invest in and why.

Experience designing and programming event formats (roundtables, panels, fireside chats, field events) and developing the content and messaging that make them land with senior audiences.

A strong partnership instinct with Sales: you understand how events feed pipeline and can build the targeting, outreach, enablement, and follow‑up that convert attendees into opportunities.

Demonstrated ability to manage producers, agencies, vendors, and conference/sponsorship relationships—directing execution to a high bar without owning every logistical detail yourself.

Exceptional organizational skills and meticulous attention to detail, with the ability to juggle multiple events, timelines, and partners at once without missing a beat.

Strong communication and teamwork skills, with the ability to articulate plans, campaign logic, and post‑event insights to all levels of the organization.

Enthusiasm for managing events nationwide or internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.

A history of connecting events to broader demand gen, content, and ABM programs so they reinforce a single, compounding narrative.

Enterprise and field marketing experience: Familiarity with creating targeted, high‑impact initiatives designed specifically for enterprise customers, aligned closely with sales teams and strategic business objectives.

Passion for Sierra’s mission and brand: A creative flair for designing event experiences that embody our values and leave a lasting impression. You take pride in building an events portfolio that showcases Sierra’s innovation and company values.

Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

Intensity: We know we don’t have the luxury of patience. We care about our product being the best, and when it isn’t, we fix it. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

We want our benefits to reflect our values and offer the following to full‑time employees:

Flexible (unlimited) paid time off

Medical, dental, and vision benefits for you and your family

Life insurance and disability benefits

Retirement plan dependent on country of employment

Fertility and family building benefits through Carrot

Lunch, as well as delicious snacks and coffee to keep you energized

These benefits are further detailed in Sierra’s policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full‑time employees can participate in Sierra’s equity plans subject to the terms of the applicable plans and policies.

To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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