Senior SEO / Head of Marketing

Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries of what's possible.

We are seeking a Senior Marketing Manager at our corporate HQ in Waltham, MA. This is a hands-on role for someone who will be the company's sole marketing professional. This person will have the opportunity to build and scale Boston Engineering's marketing function as the company continues to grow. The Marketing Manager will play an integral role on our team, including

Marketing Strategy, Brand & Positioning

Liaison with the VP of Client Services and Growth and our marketing agency to help shape the company's go-to-market strategy across the medical, commercial, and defense markets

Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities to inform refinement requirements

Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets

Own implementation of marketing KPIs and monitoring of progress

Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics

Create and optimize lead generation programs in partnership with the sales organization

Develop and execute integrated marketing campaigns that generate qualified opportunities

Produce and coordinate marketing content across multiple channels.

Draft web content and sales collateral

Develop compelling content that communicates technical capabilities to executive and engineering audiences

Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.

Marketing Execution

Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency

Manage and maintain the corporate website.

Plan and execute trade shows, conferences, webinars, and customer events.

Manage the marketing budget and prioritize investments for maximum business impact.

Manage trade show and event logistics

Maintain our customer relationship management (CRM) database – HubSpot and Salesforce

Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications

• Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials
• Partner closely with the sales team to develop account-based marketing initiatives
• 7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development
• BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts
• Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
• Experience developing marketing strategy while also personally executing marketing programs
• Strong understanding of industrial, technology, engineering services, or B2B technical marketing
• Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms
• AEO and SEO competency
• Ability to juggle multiple projects simultaneously and get things done

Employment Type: Full-time Role

Location: Office-based in Waltham, MA

Relocation: Relocation assistance is not provided for this role

A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.

Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you. US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Your application will not be considered complete without a submitted writing sample.

All your information will be kept confidential according to EEO guidelines.