Head of Marketing and Advertising

AIIR Holdings delivers AI‑powered HVAC solutions for hospitality environments, improving energy efficiency, guest comfort, and construction timelines for hotels, resorts, and mixed‑use developments.

Reporting to the Director of Marketing, you will be the center of brand and product marketing, working on programs and campaigns critical to the growth of the brand and business. You will support the development and implementation of the annual marketing program, including sales tools, new‑product launch campaigns, content development, and brand channel management, orchestrating communications to create exceptional brand experiences for customers.

As brand steward, you will own the management of social media channels (LinkedIn, Instagram, YouTube), the website, and email and ad campaigns, develop a rolling editorial calendar, create and promote content, and manage community engagement. You will drive adoption and interest through credible, functional, and consistent brand visibility and reputation.

Other responsibilities include cross‑functional interaction with sales directors, product and engineering teams, driving media partnerships, creative agency projects, and overall internal digital organization and resource distribution. You will also serve as a dedicated inside marketing resource for the sales team—supporting lead follow‑up, pipeline reporting, and proposal and RFP needs—and maintain regular visibility to leadership through recurring status reporting on deliverables, campaigns, and results.

Content and Campaign Management

Develop and maintain an integrated marketing campaign calendar, collaborating with the Marketing Director to manage external agency resources.

Develop an editorial calendar leveraging consistent themes and content across web, social, and email campaigns, and socialize it internally to help product and sales surface opportunities around product launch and business initiatives.

Ensure all content and deliverables follow the brand narrative, driving innovation in HVAC for Hospitality, Multi‑Family, Student Housing, and Modular Builds.

Own a living deliverables tracker with clear owners, deadlines, and status, and deliver a recurring status report to the Marketing Director and leadership.

Brand Stewardship

Act as an internal expert on the AIIR brand and products, identifying key selling propositions, features, and benefits that communicate products/solutions successfully to internal teams and potential customers.

Manage branded templates and digital storage, including all product documentation, collateral, packaging, sales tools, case studies, proposals, and brochures, updating and building new collateral as needed.

Agency Management (PR, Creative, and Digital Advertising)

Serve as the primary point of contact for external agency partners, setting KPIs that prove marketing attribution and ensuring deadlines and specs are met.

Direct creative agencies in the development of visual assets (brochures, product videos, landing pages), ensuring brand consistency and alignment with objectives.

Collaborate with SEO/SEM agencies to implement and optimize paid search, display ads, and retargeting campaigns across platforms like Google Ads and LinkedIn.

Monitor agency performance, campaign results, and reporting dashboards to ensure KPIs are met.

Serve as the final quality‑assurance owner on all outbound deliverables – proofing copy, checking specs, and testing digital assets before release.

CRM System Setup & Management

Manage the company’s CRM platform, configuring lead stages, contact properties, and lifecycle pipelines tailored to varying B2B sales cycles.

Build and maintain integrations connecting web forms, email platforms, and event tools into the CRM, ensuring clean, reliable data flow.

Leverage AI and scheduled automations to amplify content and program results.

Implement lead scoring models and maintain CRM hygiene through routine audits, deduplication, and segmentation.

Inside Sales Support, Enablement & Cross‑Functional Collaboration

Partner closely with sales and business development teams to develop collateral and fulfill event or product launch needs.

Provide hands‑on inside sales support: qualify and route inbound leads, run follow‑up sequences for trade show and campaign leads, and assist with proposal, quote, and RFP preparation alongside the sales team.

Present marketing’s pipeline contribution in recurring sales and leadership meetings.

Launch and manage content libraries (case studies, one‑sheets, spec sheets) to support sales outreach and RFP responses.

Coordinate with product and engineering teams to ensure accurate technical documentation for customer presentations and trade shows.

Work cross‑functionally to close the product marketing gap through software, platforms, automations, or workflows.

Experience partnering with product and cross‑functional teams to successfully bring B2B and/or B2C products to market.

Understanding of social media marketing and experience managing at least one channel, including editorial calendar and content.

Experience with environmental brand applications (retail and permanent installation rollouts, special events, trade shows) is a plus.

Customer obsession: deep audience understanding and ability to glean insights from research.

Familiarity with Adobe Illustrator, InDesign, and/or Photoshop is a plus.

Excellent project management, problem‑solving, and organizational skills, including coordinating multi‑disciplinary teams and external vendors with accountability for deadlines, hours, and deliverable quality.

Proficient editing and creative copywriting capabilities.

Hands‑on experience with CRM and marketing automation platforms (e.g., NetSuite, HubSpot, Zapier, SalesForce).

Working knowledge of web analytics and tag management (e.g., GA4, Google Tag Manager, WebFlow) to measure, report, and optimize campaign performance.

Location: On‑site position.

Base ($65k–$75k) + discretionary annual performance bonus.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

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