Campaign Strategy and Marketing Communications Manager (Open To Remote)

Simpson Strong‑Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We are committed to our customers and employees and offer a collaborative, creative, and strategic work environment. Position: Campaign Strategy and Communications Manager Location: Plano, TX (eligible for remote work) Salary: $84,400 – $135,000 per year Responsibilities Strategic Campaign Planning & Leadership (35%) Lead development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media. Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams. Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning. Own the campaign brief for priority initiatives, including objective, audience, segmentation, message hierarchy, and channel role definition. Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts and available resources. Messaging, Content Strategy & Communications (25%) Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications. Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals. Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards. Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance. Cross‑Functional Orchestration & Channel Integration (15%) Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery. Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing. Provide strategic direction and prioritization for campaign calendars while leads maintain day‑to‑day editorial and promotional calendars within their functions. Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy. Budget Planning, Performance & Optimization (15%) Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities. Recommend and optimize budget allocation across channels based on performance insights. Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations. Communicate performance and recommendations in clear, executive‑ready updates. Team Leadership & Collaboration (10%) Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria. Coach team members on campaign strategy, content best practices, and performance‑driven decision making. Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement. Qualifications Bachelor’s or Master’s degree in Marketing or Business. 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes. Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches. Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration. 3–5 years of people management experience, including direct management of individual contributors or managers. Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations. Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives. Working Conditions Physical Requirements: Frequent sitting, talking, hearing; occasional walking and standing; occasionally pushing or lifting up to 25 lbs. Work Environment: Professional office environment with standard office equipment (computers, phones, printers/scanners, etc.). Travel: 10% domestic travel. Job Details Full‑time, exempt position. Remote work eligible in Plano, TX. Relocation not available. Benefits Medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, paid holidays, vacation, sick days, funeral and jury duty coverage, years of service awards, employee discounts, referral bonuses, charitable contribution matching, education reimbursement, and more. View benefit plan details: Equal Opportunity Employer In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs. Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws. #J-18808-Ljbffr Simpson Strong-Tie Company Inc.