Head of Marketing and Advertising

Manager Market Insights (12036)
Requisition ID 12036 - Posted 07/07/2026 - Marketing and Advertising - Telecommunications - USA.We are Optimum, a leader in the fast‑paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. The Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and support key initiatives Optimum. The Manager Market Insights reports to the Senior Director of Market Insights and supports the day‑to‑day management of primary consumer research projects and analysis. The Operations Manager will work closely with the Senior Director to take primary research studies from inception to successful completion with strict adherence to established processes and guidelines that promote flawless research execution.

Analyze campaign performance data to identify trends, patterns, and areas for improvement.

Collaborate with marketing teams to ensure accurate and efficient tracking setup for all campaigns.

Supports Director in data analysis and report preparation and ad hoc analyses/inquiries.

Supports the Insights team in building relationships with the marketing, product and strategy teams and helping them achieve their objectives.

Monitor and troubleshoot tracking issues, ensuring that data is collected accurately and on time.

Develop and maintain detailed campaign performance reports, dashboards, and visualizations for internet stakeholders.

Collaborate with vendors, agencies, and third‑party platforms to ensure alignment with ad tracking standards and specifications.

Supports Director with vendor contract renewals, RFP’s and budgeting of vendor support hours.

Knowledge of operational aspects, including oversight of sample plans and field management, programming, data cleansing, weighting, data processing and tabulation.

Experience managing a large tracking study a plus.

Analyzing complex data sets and translating findings into actionable insights.

Competent in managing the operational aspects needed to execute large scale tracking studies from start to finish (i.e., sample planning, survey programming, field management and data processing).

Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau, etc.).

Proficiency in survey programming and statistical packages (e.g. Demonstrated ability to manage projects autonomously, problem solve, display high levels of attention to detail.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

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