Senior Media Strategist (Freelance)

With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview This position requires deep knowledge of current and evolving digital platforms and an understanding and strong partnership or experience with data driven solutions and analytics. The Senior Strategist, specializing in customer experience serves as the subject matter expert on customer strategies, channel recommendations, content strategy, health trends, service design, personalization in health, and targeting to build meaningful wellness interactions for brands.

Be part of a forward thinking experience strategy team, leading the go-to-market strategy for several brands. Healthcare/Pharma experience is extremely helpful as is a background in strategy/brand planning. Strong presentation skills (writing and presenting) and highly collaborative. Responsibilities Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy

Demonstrate a strong understanding of our client’s customer and their needs and behaviors

Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs

provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience

Provide thought leadership around customer experience and strategy in a collaborative, cross-functional environment

Serve as the subject matter expert on and digital trends

Develops best practices in content strategy, experience design, and CRM/cross-channel program design

Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives

Partner with agency teams to ensure successful project development and handoff

Develop 360 campaign briefs that outline how new initiatives and content will be experience across multiple channels

Develop project briefs that provide creative teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the customer experience

Review creative to ensure that project meets strategic objectives

Qualifications BA/BS Degree (a graduate degree in relevant area is a plus)

Additional experience or training in Experience or Behavior Design (e.g. 2-3 years strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus

Exceptional writing, communication and presentation skills

Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile.

Strong familiarity and understanding of emerging digital trends and technologies

Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.

This is the pay range the Company believes it will pay for this position at the time of this posting. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.

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