Head of Marketing Management

The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.

The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support . This role plays a highly hands‑on function, ensuring the hotel and its outlets are consistently and compellingly represented across all digital channels.

Working closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real‑time content capture, social storytelling, website support, email marketing, and campaign execution . The Marketing Manager collaborates with on‑property teams and external partners to bring the hotel’s experiences to life through engaging digital content and cohesive messaging.

Content Creation & Storytelling

Lead on‑property content capture, including photography, video, and short‑form storytelling across hotel spaces, guest experiences, events, and outlets

Produce and edit social‑first content (Reels, Stories, TikTok‑style video, and photography) that reflects the property’s brand voice and positioning

Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives

Partner with operations, F&B, and sales teams to identify and capture authentic, revenue‑driving moments

Manage and organize digital assets, ensuring content libraries are current and accessible

Social Media Management

Own day‑to‑day social media execution, including posting, scheduling, community engagement, and performance tracking

Monitor and respond to guest comments, messages, and reviews in a timely, brand‑appropriate manner

Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership

Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly

Digital Marketing Support

Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices

Assist in execution of email marketing campaigns, including content development, deployment, and reporting

Partner with agencies and internal teams on paid media and digital campaigns, ensuring alignment with property needs and content strategy

Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations

Execute marketing campaigns and promotional initiatives across social, email, and web channels

Assist in developing campaign messaging, creative assets, and deployment plans

Brand & On‑Property Alignment

Ensure all content and communications reflect the hotel’s brand identity and positioning

Collaborate with on‑property teams to support activations, events, and partnerships, capturing content before, during, and after execution

Maintain consistency across all guest touchpoints, both digital and on‑site

Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution

Maintain organized digital asset management practices

Support CRM and database initiatives through content and campaign execution

Social media platforms (Instagram, Facebook, LinkedIn, etc.)

Content creation and editing (photo/video)

Digital marketing fundamentals (email, SEO, paid media support)

Content management systems (CMS)

Social scheduling and analytics platforms (Brandwatch preferred)

Google Analytics (basic reporting understanding)

Website CMS experience (Verb preferred)

Email marketing platforms (Revinate experience is preferred)

All other duties as assigned, requested, or deemed necessary by management

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. Education / Formal Training

Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)

3-5 years of experience in marketing, social media, or content creation roles OR education specifically in product marketing

Hospitality, lifestyle, or brand marketing experience strongly preferred

Strong eye for visual storytelling and brand consistency

Ability to manage multiple priorities in a fast‑paced environment

Self‑starter with a proactive, creative mindset

Basic understanding of marketing performance metrics

Occasional standing and on‑property movement for content capture

Occasional lifting of equipment or materials up to 25 lbs

Primarily indoor, with regular on‑property presence for content capture and activations

Sage associates execute unforgettable experiences and take pride in our communities. Paid vacation, sick and holiday pay

Medical, Vision, Dental Insurance

Free Shift Meal

Position Type: Regular Full-Time

Sales & Marketing

EOE Protected Veterans/Disability

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