Head of Marketing and Advertising

Marketing Manager
Fairfield, NJ-Corporate Office (on-site 5 days a week)
Reports to: Director of Marketing
Job Type: Full-time-Exempt

Spectrum Automotive Holdings believes in the power of strong alliances. We partner with dealerships to improve people, process, and performance. Using integrity as our cornerstone, we only offer products and services that provide maximum profitability for our customers. Vanguard Dealer Services is committed to helping our clients create a menu of products and services that serves their needs, resulting in unwavering support and maximum impact.

Dynamic and intuitive marketing strategist with exceptional leadership and communication skills. Experienced in strategic planning, branding, product development, and driving engagement. Adept in online and traditional marketing, and highly skilled in visual communications. The Marketing Manager is responsible for driving the success of products, services and brand promise in the marketplace.

Be responsible for creating original marketing pieces using the Adobe Creative suite, Microsoft 365 platform and website CMS systems, as well as giving creative direction to 3rd Party agencies to execute campaign initiatives.
Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.
collaborate to create, launch, and track performance of product and service offerings in our markets.
Develop, establish, and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Execute online and offline marketing initiatives; integrating online and new media, email, print, direct mail, social media, company websites; SEM/SEO strategy development, brand awareness, analytics, and drip marketing initiatives. Marketing
Articulate product and service offerings, key benefits, and messages for use by sales and marketing.
Create compelling marketing campaigns using strategies we encourage our clients to showcase our abilities to produce results (leads).
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
Lead cross-team marketing efforts.

Create sales-ready tools, including market-facing presentation content to be used by sales to highlight benefits of our services to our clients.
Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition and sales revenue.

Project Management
Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures.
Establish and articulate project scope, strategy, and objectives to internal clients, production team, and key leadership.
Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution.

Market Research and Competitive Intelligence
Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership.
Conduct marketing surveys on current and new service concepts.

Medical benefits

• Dental and Vision benefits
• Paid time off: vacation, sick, personal!!

Creative thinker; 3 - 6 years of professional marketing experience

• Prior experience working with sophisticated direct mail programs, and direct marketing agencies is a plus
• Skilled in direct-response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications, and direct mail
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
• Ability to manage multiple projects with varying priority at one time – to deliver results on time and under budget
• Experienced with a CRM (ie. Hubspot, Salesforce, Spiro), web-conferencing tools, expert-level proficiency with Adobe Professional Suite, Microsoft Word, PowerPoint, and Excel
• Bachelor’s degree or equivalent professional experience
• Travel & Tradeshow Requirements: Ability to travel approximately 30% to attend and support tradeshows and industry events. Work Location: This is a full-time, in-office position and requires regular onsite attendance.

Diversity, Equity, & Inclusion at Spectrum Automotive Holdings Corp.:
Spectrum affirms that inequality is detrimental to our employees, our customers, and the communities we serve. Together, we unite for equality and equity. Spectrum is committed to equal opportunity regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age marital status, or protected veteran status and will not discriminate against anyone on the basis of disability. Our human capital is the most valuable asset we have. We support an inclusive workplace where employees excel based on personal merit, qualifications, ability, and job performance.