Head of Communications PR and Media

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

Job Summary

The Manager of Communications works with practice group leaders, partners, and business development team members to develop and implement public relations strategies and initiatives. The Manager advances the firm’s internal and external public relations objectives, including media interviews, article placements, legal industry awards, social media promotion, and other efforts that protect and enhance the firm’s reputation. The Manager implements the day-to-day operations of the firm’s communications program, including developing processes for tracking the effectiveness of the efforts undertaken by the firm’s communications team and the PR firms that Crowell uses in various markets.

Job Responsibilities

Works with the Director and Senior Managers to manage the day-to-day operations of the communications program and ensure an integrated communications approach and strategy for internal and external audiences.

Works directly with practice group leaders and business development team members to raise the profile of practices and individual lawyers. This includes: drafting media plans; creating media lists; conducting media outreach; supporting the promotion of key events; and utilizing social media to elevate the brand and connect to key stakeholders.

Develops outreach materials, including media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders, client relationship partners, and members of management.

Supports lateral on-boarding campaigns, including: consulting with new partners on messaging approach; creating the corresponding press release and other related external and internal communications; obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.

Manages the firm’s awards submission program by working with relevant attorneys and practice group management to identify award opportunities and create compelling and creative submissions.

Assists on sensitive firm and client matters when appropriate.

Manages requests to place byline articles in select publications, which includes identifying proper media targets and conducting media outreach accordingly.

Oversees the tracking of key analytics to measure the effectiveness of PR and other communications efforts.

Contributes content to the Crowell intranet to keep the firm community apprised of recent media coverage and firm/practice/lawyer recognition.

Maintains an active knowledge of industry and practice trends to better aid the department’s efforts.

Contributes to department-wide projects as required.

Knowledge, Skills And Abilities

Demonstrated ability to communicate clearly and effectively, both orally and in writing, with internal and external contacts.

Demonstrated ability to manage all components of a strategic PR campaign from conception to execution to post-implementation assessment.

Demonstrated ability to make presentations to small and/or large groups in an effective manner.

Demonstrated advanced skills in MS suite to produce quality written communications such as memos, spreadsheets, and slide presentations. Familiarity with content management systems to post web and social media content is desired.

Must possess the interpersonal skills necessary to communicate and follow instructions effectively from a diverse group of clients, attorneys, and staff.

Demonstrated ability to adapt to changing priorities and maintain a productive and committed work effort while meeting deadlines and successfully managing workload.

Demonstrated ability to work effectively, both independently and with others, in a cooperative manner to accomplish position functions and participate in team efforts.

Demonstrated ability to develop strong relationships with media contacts for profile-building efforts: attracting media coverage of the firm, practices, and lawyers, and placing lawyer articles in professional publications.

Demonstrated ability to provide quality client service to both internal and external contacts, regarding both routine and complex matters. Requires patience, creativity, and discretion.

Vendor management experience (PR agencies and monitoring services) is desired.

Demonstrated ability as an editor. Understanding of AP Style or another style guide is desired.

Ability to devise analytics standards for tracking and analyzing the effectiveness of communications efforts.

Understanding of media monitoring and research tools, digital PR services, and best practices for PR-related analytics and social media promotion is desired.

Understanding of internal communications is preferred, including executive communications.

Ability to work overtime as needed.

Experience in law firm media relations/marketing environment, PR agency and/or government is desired. Significant writing and project management experience is highly desired.

Education

The position requires a Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute for education.

Experience

The position requires a minimum of six (6) years of increasingly responsibility, directly related experience during which knowledge, skills, and abilities applicable to the position were demonstrated.

US Pay Range

$100,000—$150,000 USD

Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. Additional compensation may include a discretionary bonus. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package. Our benefits include healthcare, vision, dental, retirement, and all-purpose leave and progressive options such as back up childcare, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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