Head of Public & Media Relations

Director of Public Relations Nicholas & Lence Communications (NLC)
Lead, Inspire, and Drive Results at One of NYC’s Most Powerful PR Firms
Are you a seasoned PR strategist with a passion for storytelling, deeply established media relationships, and the drive to lead high-impact campaigns across some of New York’s most exciting clients? Nicholas & Lence Communications (NLC) is looking for a dynamic, collaborative, energetic and client-facing Director of Public Relations to join our team.

Who We Are: NLC is a NYC-based strategic communications, PR, and government affairs firm. We’ve been named one of the “50 Most Powerful PR Firms in America” by the New York Observer, landed a spot on City & State “New York’s Political PR Power 50,” and recognized among the “Top 50 NYC Lobbyists.” Our clients span hospitality, nonprofits, arts & culture, tourism, healthcare, BIDs, and more — and no two days look the same.

The Role: Director of Public Relations
This is a senior leadership role for a proven PR professional ready to own client relationships, support a talented team, and drive measurable results across a diverse portfolio of accounts. You’ll work closely with NLC’s CEO and SVP to shape strategy, lead pitching efforts, and serve as a trusted counselor to clients across multiple industries.

Serve as day-to-day lead and senior PR counsel across a portfolio of NLC’s various accounts
Develop and execute comprehensive, creative PR strategies and communications plans
Build and maintain strong relationships with local, metro/regional and national reporters, editors, producers, and influencers across print, digital, broadcast, and social media
Drive proactive story pitching and secure consistent, high-quality media placements at the local, regional, and national level
Write and edit press releases, pitches, op-eds, talking points, and PR reports at a senior level
Mentor junior team members, providing guidance, feedback, and support across accounts
Manage press events, media previews, press conferences, and major announcements from concept through execution – including early morning breakfasts, evening events and weekend events. Experience going from hard hat tours to groundbreakings to formal evening events all in the same day
Support new business development by creating and contributing to proposals, presentations, and pitches
Collaborate with NLC’s government affairs team where PR and public policy intersect

7–10+ years of PR experience, with significant time spent at a NYC-based agency

• A proven track record of securing top-tier media placements across print, digital, and broadcast
• Established relationships with NYC metro and national media contacts across multiple verticals including network and cable broadcast, as well as social media influencers and creators
• Prepare to serve as spokesperson for clients as needed
• Exceptional writing, editing, and storytelling skills
• Ability to manage multiple accounts and deadlines simultaneously without missing a beat
• Experience managing junior staff
• Strong knowledge of Cision, MuckRack, PR Newswire, TVEyes Insight, Google Workspace
• Crisis communications experience a strong plus
• Bachelor’s degree required
• Must live in New York City
• Must have knowledge of the City of New York, NYC transit, Business Improvement Districts (BIDs) and local neighborhoods – geographically and politically. Health insurance
• PTO + flexible holidays
• Potential annual bonus
• In-office Mon–Thu and remote Fridays, barring client or media events/meetings