Head of Web Marketing

We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. ABOUT THIS ROLE Xe is seeking a Web Marketing Manager to own and scale the end‑to‑end digital experience across all Xe‑owned properties, including web, landing pages, and key conversion journeys. Reporting to the VP of Marketing, this role is responsible for defining and executing the digital experience roadmap—bringing together SEO/AEO, site architecture, UX, content, CRO, and lead capture into a unified, performance‑driven ecosystem. This is a highly cross‑functional leadership role at the intersection of marketing, product, engineering, and analytics. The Web Marketing Manager will ensure that Xe’s digital surfaces are optimized for discoverability, usability, conversion, and activation, directly impacting growth, efficiency, and customer experience globally. We take personal responsibility

COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Own the digital experience roadmap across Xe-owned properties, especially website and landing page journeys

Define priorities for site experience, page architecture, content mapping, SEO / AEO, and conversion paths

Oversee site engineering to improve technical site performance, integrations, and releases

Oversee web content operations, including site content updates, landing page publishing, CMS workflows, and QA

Partner with SEO / AEO specialist to improve discoverability via site structure, content mapping, and tech optimization

Partner with CRO / UX strategist to define testing roadmap, improve user journeys, and increase conversion

Partner with Marketing Ops to improve forms, tagging, tracking, routing, and marketing automation handoffs

Coordinate with Product, Lifecycle, and Analytics on app activation, post-signup journeys, and funnel performance

Prioritize digital improvements based on customer behavior, funnel data, and business impact

8–12+ years in digital experience, website strategy, growth, web product, digital marketing, conversion optimization, or fintech / consumer digital businesses

• Strong understanding of web experience, site architecture, SEO / AEO, CMS workflows, UX, and conversion testing
• Experience partnering with engineering, product, design, marketing ops, analytics, and channel teams
• Ability to translate business priorities into a digital roadmap across site, SEO, content, CRO, and lead capture needs

Medical, Dental & Vision Insurance

• Employee Stock Purchase Plan
• Hybrid Work Schedule
• Growth Opportunities
• In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more. We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io The position responsibilities outlined above are intended to define the general contents and requirements to perform this job.