Head of Media, Marketing

Integrated Marketing Manager

Mendocino Farms

The Integrated Marketing Manager owns brand consistency and creative momentum across all owned and earned channels: Instagram, TikTok, Facebook, email, digital, and PR/influencer. Working closely with the Director of Brand, our incoming CRM Manager, and our paid media and influencer agency partners, this person is the creative authority who ensures that what we say, how we say it, and where we say it is always unmistakably Mendocino Farms.

This person must be equally comfortable writing a creative brief for a seasonal email campaign, directing a creator on a content day, building an influencer partnership from scratch, and pulling a weekly performance report. Brand voice & creative direction

Own and actively maintain brand voice, visual identity guidelines, and creative standards across all digital channels: social, email, digital display, and owned web assets. Write and own creative briefs for all channel campaigns; serve as the day-to-day creative approver for assets produced by internal teams, agencies, and freelancers. Partner with the CRM Manager on creative direction and asset delivery for email and automation programs: not execution, but ensuring every touchpoint looks and sounds like us.

Lead social strategy and content planning across Instagram (primary), TikTok, and Facebook with a platform-native POV. Stay genuinely current on platform trends, creator culture, sounds, and formats to convert them into timely, on-brand content quickly. Shoot and edit short-form video and visual assets (iPhone/DSLR, vertical-first); produce content hands-on when needed and direct freelancers and creators when not. Manage and grow our UGC sourcing, asset library governance, post scheduling, and community management, including brand reputation monitoring and crisis escalation protocol. Partner with paid media to identify organic content worth amplifying; inform boosting decisions with performance data.

Influencer & PR strategy

Work closely with our influencer agency as a strategic partner, not just a client; Coordinate with PR agency for brand moments, menu launches, openings, and activations: manage agency relationships, approve press materials, and represent the brand at key events. Attend activations and content days for on-site direction and asset capture.

Own the integrated content calendar that spans social and PR, ensuring campaigns are coordinated, sequenced, on-brand, and in line with our greater brand strategy. Lead quarterly channel planning with the Director of Brand; bring a cross-channel lens to seasonal campaigns, LTOs, and brand moments. Performance & Reporting

Own weekly and monthly performance reporting across social, influencer, and PR; translate data into actionable creative and channel recommendations. Track influencer and PR campaign performance against agreed KPIs; Use analytics to sharpen creative judgment; Vendor & Budget Management

Manage freelance creators, photographers, and production vendors; oversee project budgets and timelines. Maintain a productive working relationship with all agency partners (influencer, paid, PR); consolidate learnings and hold partners accountable to brand standards.

Experience 6+ years in brand or integrated marketing with a foundation in social media. Proven, measurable Instagram success with hands-on TikTok and Facebook experience. Hands-on content creation capability: on-location capture and editing of short-form video (CapCut, Premiere, Final Cut, or equivalent). Experience with influencer and creator briefing, managing logistics, and measuring results. Creative briefing experience across multiple channels (social, email, digital); you know how to write a brief that creative teams can execute. Strong brand instinct and writing skills. Analytics literacy and project management skills; you run tight timelines and can present data in a way that drives decisions.

Mendocino Farms is an equal-opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.