Head of Marketing & Customer Experience

Lifecycle Marketing Manager — Owned Channels

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle MarketingManager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay. You will build marketing programs and campaigns across our On‑device and Email channels to reach audiences throughout the entire customer experience. Develop lifecycle marketing programs across digital channels, with a focus on in‑app communications and email campaigns. Develop new customer journeys and tests, establish performance benchmarks, and optimize communications. Work closely with cross‑functional partners including product, growth, creative, marketing enablement, and engineering teams.

Minimum 5 years experience executing lifecycle marketing campaigns through in‑app and email channels

Background in mapping end‑to‑end customer journeys and identifying new touch points

Ability to solve complex problems, balance multiple stakeholders with a flexible approach, and sense of humor

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and, for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Apple accepts applications to this posting on an ongoing basis.

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