Senior Strategist (Full-Time)
$69.7k - $87.13kSinclair Broadcast Group
Digital Remedy is looking for a Sr. Paid Search Strategist to drive performance and growth for our clients. This includes search campaigns on both Google and Bing Ads, as well as YouTube campaigns. This is a remote position; Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
Building paid search campaigns for clients across a wide variety of industries, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success
Communicating and recommending strategic plans to client teams to improve performance
Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation
Work directly and foster relationships and opportunities with vendor partners including Google
4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns
4+ years experience at a digital marketing agency
Google Certifications - Ads & Video
Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads
Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
Strong ad copy writing skills for clients across multiple industries
Ability to analyze and interpret data to optimize marketing ROI and performance
Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
Strong organizational and project management skills
Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Digital Remedy
Digital Remedyis a performance media partner for agencies, brands, and media companies. Through proprietary technology, services, and partnerships, Digital Remedy offers outcome-based media solutions for marketers empowering them to exceed beyond standard media goals. Whether brand or outcome focused, marketers can access insights, media planning, activation, measurement, reporting, and optimization capabilities to deliver the highest performance tied to ROI. The effectiveness of Digital Remedy’s solutions is supported by a tenured client roster of leading brands, agencies, and media companies. In addition, Digital Remedy is a proud recipient of several major award wins including the Digiday Technology Award and Crain’s Best Places to Work several years in a row including a rank of #1 in 2024.
Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based on individual and company performance.Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full-time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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