Head of Events and Partner Marketing

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.

Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.

You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to ‘get in front of’ senior people. You will regularly need their support and need to be able to command their attention. This will require ‘visibility’ in the UK office and within the organization as a whole.

Events

Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events. Taking briefs from business stakeholders and designing events accordingly

Organizing and managing virtual event platforms and partners

Working with the marketing team and our SMEs to create inspiring agendas that make our events ‘the place to be’

Effectively managing events to budget and tight deadlines

Managing events on-site; Creating engaging, events related content, often working with the wider network and technology partners

Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed

Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process

Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.

Supporting and helping our colleagues across the world to replicate events & campaigns in their regions

Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy

Building relationships with third party event organizers to drive success

Content and campaigns

Partner co-marketing also requires great content. We bring this to life at our events and use it to drive awareness and funnel progression. Writing simple campaign copy that will generate interest and clicks

Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of

Briefing in and project managing the creation of thought leadership and longer articles

Building campaigns that get our content noticed

Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.

Bringing new ideas to the table to keep our content fresh and memorable

Strategically considering how best to make the most of all content

How can we repurpose our own content as a partner piece?

How can we take content and bring it to life at an event?

How can we use an event to generate content?

Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activations

Analyzing and reporting key success metrics for events & campaigns, proving ROI

Working alongside the Business Development team to drive leads through the sales funnel

This is a fabulous role which will really give you the opportunity to build your own brand within a wider ecosystem.

3 years minimum of working in partner marketing

Experience working with Adobe partners preferred, or other technology partners

That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. For more information, please visit and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.