Head of Media and Communications

Senior Paid Media Manager (Remote)

Workshop Digital Washington, District of Columbia, United States

We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. Develop strategies and tactics that support client goals and drive strong paid digital marketing performance

In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance

Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels

Actively manage and seek ways to improve account performance

Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats

Lead junior analysts on joint accounts

Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions

Client Communication and Relationships

Create and present insightful, meaningful, accurate reports and analyses with minimal support

Execute the Workshop Digital client flag process and proactively identify resolutions

Internal Communication and Relationships

Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate

Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community

Support special projects

Training

Provide feedback on training content

Develop basic training content with QA

Occasionally, conduct basic team trainings to help develop team expertise

Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support

Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support

Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support

Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support

Set up and review Google Analytics (and any other third-party tracking software) with minimal support

Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support

Building strong relationships

• Presenting data and insights in a way that is logical, clear, and actionable, with some support
• Delivering basic training
• Courteous written, verbal, and visual communication skills
• Strong analytical capabilities, but may need support for advanced analysis and insights
• Occasionally provides basic training to other team members
• Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• May identify and/or support the implementation of initiatives that push the team forward
• Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

25 days PTO, 5 days STO, 12 Holidays

• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Committee Membership (Community, Culture, Health & Wellness)

1x US Search Awards - Best Small PPC Agency

~Equal Opportunity & Inclusion Statement

As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients.