Head of Analytics - Retail

Senior Manager – Customer Analytics (Corporate)

About Sally Beauty Holdings, Inc.

We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

Senior Manager – Customer Analytics (Corporate)

About Sally Beauty Holdings, Inc.

We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

We are seeking a strategic and technical Senior Manager, Customer Analytics to lead the evolution of our customer analytics for the COSMOPROF (BSG) business unit. You will lead the strategy for understanding who our customers are, predicting what they will do next, and determining how to best engage them. Your primary mission is to increase Customer Lifetime Value (CLV) by powering hyper-personalized CRM campaigns, driving retention strategies, and proactively reducing churn.

The Senior Manager of Customer Analytics is a hands‑on analytics manager role with people management responsibilities and an expanded strategic delivery scope. This role sits at the intersection of advanced analytics and business strategy and is critical to advancing CosmoProf’s Understand & Activate Customer agenda. In this role, you will move beyond simple data retrieval to become a true consultative partner to the business. You will lead the design of rigorous Test & Learn frameworks, engineer advanced customer segmentation strategy, and most importantly synthesize complex data into compelling narratives that drive executive decision-making. You will act as the bridge between our evolving Data Lake capabilities (Databricks) and commercial revenue opportunities. As COSMOPROF (BSG)’s data environment evolves (cloud data lake, advanced tooling, and scaled activation), this role elevates analytics from being a means to access data to being a consultative, insight-led, and recommendation-driven partner to the business.

Strategic Business Partnership & Storytelling (25%)

Serve as the primary storyteller for the COSMOPROF (BSG) business unit. You must possess the proven ability to translate complex statistical outputs into clear, visually compelling presentations (PowerPoint) that dictate strategy for Merchandising, Marketing, and Channel leads.

Shift the dynamic from "reactive data service" to "proactive strategic thought partnership."

Lead and manage the end-to-end operations of strategic customer test & learn programs across CRM, marketing, lifecycle. Partner closely with CRM, Marketing, and test platform partners (e.g., APT) to ensure rigor, repeatability, and scalability of customer experiments. Establish and enforce measurement hygiene, including guardrails for attribution, incrementality, and performance readouts. Mentor and guide team members in advanced experimental design and customer measurement best practices.

Audience Strategy & Design: Manage the operations of strategic customer campaign test designs (A/B testing, multivariate testing) and audience management in partnership with CRM. Standardization: Institutionalize and maintain Standard Operating Procedures (SOPs) regarding customer campaign measurement, reporting hygiene, and data integrity.

Drive the testing framework and maintain hygiene with external test platform partners (e.g., Partner with the CRM and Marketing teams to design data-driven customer journeys (Onboarding, Growth, Retention, Reactivation).

Personalization: Lead the development of "Next Best Action" and product recommendation frameworks to ensure the right message reaches the right customer at the right time.

Experimentation: Design and analyze A/B and multivariate tests for email, push, and in-app campaigns to optimize open rates, conversion, and incremental lift.

Data Pipeline: Lead the end-to-end development of customer 360 view and building data pipeline using Databricks and Python.

Execute Market Basket Analysis (MBA) and customer segmentation to uncover hidden revenue opportunities.

Data Engineering for Analytics: Utilize strong coding skills to engineer features and manipulate data within the Data Lake; you should be comfortable building your own pipelines to facilitate analysis.

Prioritize and deliver critical ad hoc analysis that supports the COSMOPROF (BSG) plan/forecast, balancing speed with statistical accuracy.

Team & Data Stewardship (10%)

Data Governance: Act as the steward for customer data across the organization, ensuring accuracy in downstream tools (Power BI, Dashboards).

Bachelor's degree in mathematics/Statistics, Computer Science, Economics, or related field required. Experience: 8+ years of experience in Data and Customer Analytics, with at least 2+ years in managerial or lead capacity.

Industry: Proven track record in Retail, CPG, or customer analytics is highly desirable.

CRM Expertise: Proven track record of using data to drive CRM strategy (Email/SMS/Push) and measurable business growth.

Core Languages: Advanced proficiency in Python (pandas, scikit-learn) and SQL.

Big Data & Cloud: Hands‑on experience with Databricks, Spark/PySpark, and cloud environments (Azure/AWS). Familiarity with platforms like Salesforce is plus.

Solid understanding of hypothesis testing, regression analysis, clustering (K‑Means), Market Basket Analysis (MBA) and survival analysis .

Basis understanding of Power BI visualization is plus.

Mastery of PowerPoint and Excel. Ability to "connect the dots" across disparate data points to form a cohesive business recommendation. open to feedback and coaching, applies learning quickly; realigning and reshaping projects

Flexible & Agile Adapter – responsive and open to change; is concise and relevant with data/info

values the importance of inclusion and various sources of thought/input; Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customer

uses a broad range of data sources

Problem Solver & Decision Maker – able to consume department/operational data to identify business; This is a hybrid role that requires periodic onsite presence at the corporate office on designated days. The work environment generally involves everyday office conditions and requires normal safety precautions associated with office environments, conference rooms, and business travel.

The work is primarily sedentary and typically involves sitting for extended periods while working on a computer. Occasional walking, standing, bending, carrying light materials, and participating in meetings may be required. Medical

Dental

Life insurance

Paid holidays

Tuition reimbursement

Access to our onsite salon services

Employee merchandise discounts