Head of Influencer Marketing

Company Description Dolce Glow is redefining the tanning industry by setting new standards for high-quality self-tanning results and experiences. Founded by CEO Isabel Alysa, a leading spray tan artist trusted by A-list celebrities, the brand brings professional-level tanning expertise to consumers. Made in Australia and inspired by Isabel’s Italian heritage, Dolce Glow reflects a blend of global craftsmanship and personal passion. Named after Isabel’s daughter, Mia Dolce Vita (“My Sweet Life”), the brand celebrates confidence, self-expression, and radiant beauty. The Manager of Influencer Marketing is a full-time, on-site role based in the Los Angeles Metropolitan Area. This role is responsible for developing and executing influencer marketing strategies that amplify brand awareness, drive engagement, and support product launches across social platforms. Day-to-day responsibilities include identifying and vetting influencers, negotiating partnerships, managing campaign timelines, and overseeing content deliverables to ensure brand alignment and message consistency. The Manager will monitor performance metrics, analyze campaign data, and prepare reports and insights for leadership, making recommendations for optimization and future initiatives. In addition, this role collaborates closely with social media, brand, PR, and e-commerce teams to coordinate integrated campaigns, maintain strong influencer relationships, and stay current with trends in beauty, tanning, and digital culture.

Proven experience managing influencer marketing programs, including sourcing, onboarding, and nurturing relationships with creators and talent.

Strong skills in campaign planning and execution, including brief development, content review, and cross-functional coordination.

Ability to analyze marketing performance using data and social media metrics, and translate insights into actionable recommendations.

Familiarity with beauty, skincare, or self-tanning categories and enthusiasm for social media, brand storytelling, and creator communities.

Experience using influencer and social media platforms or tools (e.g., influencer marketplaces, social analytics, CRM) is highly beneficial.

Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

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