Head of Marketing Management Remote (m/f/d)

Lifecycle Marketing Manager

Remotely based

The Lifecycle Marketing Manager develops and executes communication strategies that drive engagement, retention, and growth for myDinova Rewards, our restaurant loyalty program for business diners. This role owns the voice of the myDinova brand across email and push notification channels, creating compelling content and personalized experiences that help our users earn more rewards and get the most value from dining at company-preferred restaurants.

Though this position is remote, the preferred location for this role is Chicago, IL. Dinova operates a business dining program with a network of over 24,000 restaurants in the U.The program delivers spend visibility and savings for companies while driving growth for restaurants. Dinova is now a part of Buyers Edge Platform, a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions, including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management, Buyers Edge is reshaping how the foodservice industry connects and thrives.

Develop and execute email and push notification strategies across the customer lifecycle

Write engaging copy that drives customer action and reinforces the value of myDinova Rewards

Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation

Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels

Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution

Analyze campaign performance data to identify trends, insights, and optimization opportunities

Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions

Experience with marketing automation platforms required (SFMC or Braze a plus)

• hospitality/dining industry experience is a plus
• Deep understanding of customer lifecycle stages and segmentation strategies
• Analytical mindset with ability to translate data into actionable insights
• Brand development experience with consistent execution across channels
• Bachelor's degree in a related field
• 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management

At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.

Enjoy strong training, development, and competitive pay.

Our flexible PTO policy lets you take time when you need it—no accrual required.

All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.