Head of Marketing Services

Job TitleMarketing Director - Global Occupier ServicesJob Description SummaryThe Marketing Director, Global Occupier Services (GOS) leads the marketing for Cushman & Wakefield’s Global Occupier Services, our integrated real estate outsourcing and advisory services for corporate occupiers. This global role focuses on understanding and influencing corporate real estate decision-makers, aligning marketing efforts to business priorities, and accelerating revenue growth by strengthening the firm’s market position and sales effectiveness.The Marketing Director partners closely with Global Occupier Services business and sales leaders to develop and execute a comprehensive, insight-driven marketing strategy that differentiates the GOS business and targets the firm’s highest-value opportunities and enhances client engagement across the pipeline from awareness through pursuit and conversion.Strategic Marketing LeadershipDevelop and continuously refine a global marketing strategy aligned to GOS business priorities, revenue goals, and target client segmentsSupport growth acceleration by aligning marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey.Build a deep understanding of corporate real estate outsourcing buyers and personas, including needs, decision drivers, and procurement dynamics, as well as the trends impacting corporate organizationsTranslate market, client, and competitive insights into actionable marketing strategies and messaging, managing budget and prioritizing spend across campaigns, events and thought leadership efforts Business Partnership & Sales AlignmentPartner with the GOS Executive Leadership Team to shape strategic priorities, messaging, executive communications, and market-facing initiatives.Work closely with sales teams and bid pursuit team to strengthen sales narratives, tools, and engagement techniquesEnsure marketing is fully integrated into the sales process, pipeline development, and conversion in close alignment with pursuits teamsHelp drive consistency and effectiveness in how GOS’s value is articulated across regions and teamsCollaborate with Research, Corporate Marketing and Strategic Consulting teams and other business partners to incorporate data, insights, and thought leadership into marketing effortsPositioning, Differentiation, Brand and Messaging Continually develop and refine messaging, compelling value propositions, and thought leadership to better position and differentiate GOS in the corporate real estate outsourcing marketplaceEnsure Cushman & Wakefield’s brand positioning and messaging are consistently embedded in all GOS marketing outputsLead content development, supporting GOS executives and the greater business, including keynote presentations, videos, podcasts, social media, reports, and more. Strategic Events & Industry Engagement Lead the strategic planning and execution of Cushman & Wakefield’s participation in key industry events such as CoreNet GlobalPartner with Global Occupier Services leadership, sales teams, and internal events/marketing teams to define clear objectives, target audiences, activation plans, client engagement opportunities and success metrics for each eventWork directly with CoreNet Global and other industry organizations to shape engagement opportunities that elevate Cushman & Wakefield’s presence and influence within the corporate real estate communityDevelop integrated event strategies that extend beyond on-site presence, including pre-event targeting, onsite engagement, and post-event follow-up to drive client conversationsEnsure alignment between event content, thought leadership, and GOS messaging to reinforce differentiation and strategic positioningExecution & Team LeadershipLead and develop a team of marketing professionals responsible for executing global and regional marketing initiativesPartner with corporate and regional marketing teams to deliver integrated campaigns, thought leadership, and content strategies; Act as a connector across regions and service lines to drive consistency and scaleEstablish clear priorities, workflows, and accountability to ensure high-quality, timely delivery of marketing outputsPerformance Measurement & OptimizationDefine and track KPIs to measure marketing impact, including pipeline influence, engagement, and conversionUse performance data to continuously refine strategies, optimize spend, and improve outcomesQualifications: 10+ years of experience in B2B marketing, business development, or commercial real estate / professional servicesExperience leading global or multi-region marketing strategiesExperience operating in a matrixed, global organizationProven track record partnering with sales organizations to influence pipeline and revenue outcomesExperience working with or marketing to corporate real estate / occupier clients preferredDemonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. The company will not pay less than minimum wage for this role.The compensation for the position is: $ 140,250.00 - $165,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at View phone number on click.appcast.io or email View email address on click.appcast.io Site - USA - TX - Austin - 405 Colorado StreetType: Full time